Lee Clow and the gang at TBWA have gotten involved with raising money for Japan by launching their own effort called “Give a Shit, Get a T-Shirt.” While Grey chose the auction route and BBH decided to sweat it out in order to help the disaster-hit nation, the TBWA camp is offering a T-shirt featuring artwork by LA-based graphic designer/visual artist Geoff McFetridge in exchange for a $20 donation.

The “Give a Shit” site tells you how to take part and includes some brief, peculiar clips starring Clow himself (sporting the tee above), TBWA\MAL CCO Duncan Milner and TBWA CEO Tom Carroll.