McCann New York has a new campaign for Jose Cuervo that takes viewers on a journey through the brand’s history via handcrafted dioramas housed inside, you guessed it, Cuervo bottles. The results are pretty intriguing, and make the dioramas of your grade school past look pretty crappy by comparison. Called “History in a Bottle,” the campaign also includes an augmented reality app, which can be downloaded at CuervoHistoryApp.com. The app allows users to “hover over a bottle of Tradicional (Silver or Reposado) and bring the campaign to life.” It’s no surprise that the dioramas look so good. McCann commissioned LAIKA/house, the animation studio behind the stellar films Coraline and ParaNorman to handcraft each of the five distinctive dioramas, as well as the other imagery of the campaign. Stick around for credits after the jump. Read more
Posts Tagged ‘Gerard McConville’
We’ve seen a lot of ads in the recent past dedicated to a variety of company’s latest smartphones. Yeah, technology is cool and all, but props to Sony Ericsson for injecting some humor into ads for their latest product, Xperia PLAY.
Debuting today on YouTube are five spots from Sony and McCann starring comedian Kristen Schaal of Flight of the Conchords and The Daily Show fame. Helmed by SNL and Portlandia director Jonathan Krisel, the spots highlight the phones unique gaming abilities above all else. In a press release, Peter Farmer, head of marketing for North America, Sony Ericsson says, “With the Kristen Schaal videos, we’re showing everyone that we are ready to PLAY, by having a little fun first.”
What other kind of phone would you expect from the company behind the PlayStation 3? Credits, and Schaal ready to “blow the heads off her mother f&$%#*g enemies” after the jump.