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Posts Tagged ‘Hazelle Klonhammer’

Anomaly Amsterdam Aims to Capture Emotion of Live Soccer for Fox Sports

Anomaly Amsterdam has a new campaign for Fox Sports which aims to capture the excitement of watching live soccer.

The 60-second spot doesn’t include a second of actual in-game footage, choosing instead to focus on the reactions of fans — from anguished to exultant — watching the game. Their facial expressions and body language give the viewer an idea of the on-field drama as an opera plays in the background. The approach leaves an impression of just how impassioned fans young and old get about the game, and it’s a welcome departure from the myriad ads that simply assemble in-game footage of popular stars.

“Anomaly did an outstanding job at capturing the tension, excitement, joy and pain that fans experience while watching a live soccer match,” said Fox Sports Marketing Director Jan Bonjer. “Their world class brand and soccer experience has helped us create an authentic and insightful campaign made by fans, for fans.”

The campaign also includes 30-second versions of the spot, as well as print, digital and radio executions. Stick around for credits after the jump. Read more

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Anomaly Opens Doors in Amsterdam

Another day, another MDC Partners-related item. Days after merging Vitro and Skinny, the agency holding company announced the opening of Anomaly Amsterdam. Back in February, MDC acquired a majority stake in the New York/London-based shop, which last picked up the NBC Sports Network account according to sources.

Anyhow, back to Amsterdam. The new Anomaly office will be led by managing director Hazelle Klonhammer, who spent over a decade at W+K Amsterdam and has also worked at 180, Modernista! and Amirati Puris Lintas in Sydney. Joining Klonhammer at Anomaly’s new digs is one Richard Mulder, a former Nike brand communications manager who will now assume the role of agency partner at Anomaly Amsterdam. With Anomaly’s Euro bases seemingly covered for the time being, the agency and its parent are setting their sights on the booming Brazilian market in 2012 according to a statement from Anomaly CEO/partner Carl Johnson.