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Posts Tagged ‘Heather LeFevre’

Heather LeFevre Previews Upcoming Book at Creata London Offices

Heather LeFevreHeather LeFevre, the Planning Survey founder who returned to Miami CP+B as a group planning director about a year ago, (she recently got married in the office) was a guest speaker at the offices of Creata London yesterday afternoon.

LeFevre talked about her year traveling around the world, to different agencies in different cultures, which preceded her return to CP+B. She is currently working on a book about the experience, called Strategist Gone Rogue: Pearls of Wisdom Stolen From Around the World. During that year she picked up on different approaches from senior planners around the world and made many observations about the different marketing climates in different countries. Those pearls of wisdom were on display during the talk, something of a preview for the upcoming book. You can read more about Heather and her travels on her blog, “Buy me, I’ll change your life.”

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Best Buy, CP+B Launch Final Back-to-School ‘Techfitter’ Spot

Continuing their back-to-school Techfitter campaign, Best Buy and CP+B are providing Tim Kong, an aspiring games designer, with the tech he needs to design and code his next action-packed adventures. Previously, Best Buy “techfitted” a marine biology major and an aerospace engineer with a set of Windows 8 gadgets.

This new spot is comparatively less exciting, maybe because stars and oceans are grander than grungy cars and code. Consequently, I wish we had more of a storyline. Is Tim Kong really just going to make a new Grand Theft Auto, or do his interests lie somewhere specific? And in that case, can we hear what he has to say? At this point, he’s a Stock Student who knows how to make a good surprised/awesome face.

But maybe it’s better that he’s a basic video games enthusiast. Many current college kids must relate, and it’s a good thing Best Buy has a spot specifically geared towards forward-thinking, technology-centered students, hence the girl scientist, a guy scientist, and a gamer. If only the campaign lasted longer and their next subject is a fashion girl, conveniently coinciding with Fashion Week. Ah, what could’ve been.

Credits after the jump

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Planning Vet Lefevre Heads Back to CP+B

It’s been a busy week on the staffing front at CP+B. Just days after announcing a slew of creative hires in its L.A. office, the Boulder-based agency brings us the news that it’s welcomed back Heather Lefevre, who you might remember from this clip, to serve as group planning director in its Miami office. Lefevre initially worked at Crispin from fall 2007-2008 as a senior cognitive anthropologist (can never get enough of that title) and was part of the multiple award-winning teams that worked on Whopper Freakout and Whopper Sacrifice.

During her career, she’s also held planning positions at the likes of what was then StrawberryFrog Amsterdam as well as DDB Amsterdam, The Martin Agency and Mullen. Lefevre’s not the only one reuniting with CP+B, though, as the agency has also welcomed back Greg O’Neal to serve as account director on Bing. O’Neal’s first tour of duty at CP+B lasted two years and during his career, the account vet worked at the likes of Razorfish and BBH.

Wednesday Morning Stir

-Good ol’ Jim Edwards at Business Insider posted a list of the “29 biggest executive perk packages in advertising.” Worth a look. link

-Strawberry Frog/DDB Amsterdam alum Heather LeFevre (remember her?) has launched her “Planner Survey” (intro above). link

-Facebook quelled Wall Street fears a tad after reporting that 14 percent of its ad revenue comes from mobile ads. link

-Dallas/Santa Monica-based digital studio Reel FX signed senior VFX artist Jason Cunningham to its roster.

-Digitas has launched a pro-bono social media effort called “Daily Dose of Laughter,” which benefits the Joe Andruzzi Foundation. link; link

StrawberryFrog Head of Planning Seeks to Remove ‘Cancer from Adland’

Well, this item we were tipped on is quite a doozy. On her blog, “Buy Me, I’ll Change Your Life,” Heather LeFevre, who lists herself as head of planning at StrawberryFrog Amsterdam, goes off on an employee she once hired by the name of Sam Ismail, who from what we read could be one hell of a bullshit artist. Her basic, blunt message: DO NOT HIRE THIS GUY. Here’s one of the more interesting excerpts from LeFevre’s rant:

“At first I was sympathetic and then his story started to unravel. I had breakfast with another planning director last week who knew of at least two other occurrences of the same story. That planner put me in touch with a recruiter who had been burned. Agency after agency began to surface. Several lovely planners instantly responded at the mention of his name – SAM ISMAIL – in the subject line. With the help of some incredible planner friends, we’ve uncovered FIVE instances of claimed accidents, one claimed bone marrow donation, one claimed kidney donation, one claimed liver donation and one claimed personal blood disease. We have also uncovered theft, lies, loads of international travel, and multiple passports with at least two different names.”

Now, we don’t know Ismail from a hole in the wall, but with those serious allegations against him,  we’ll be fair at least to the man (who LeFevre herself considers “so intelligent” and “switched on”) by posting his rather brief, and not too convincing side of the story here. Saying he’s “disappearing” doesn’t really help his cause either, but whose side are you on? After the jump, check out a slideshow that offers more insight into LeFevre’s investigation.

Update: As we somewhat expected, LeFevre has gone ahead and removed her incriminating post.

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