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Posts Tagged ‘J Barbush’

RPA Turns Nick Thune into ‘Brad, the Lyft Driver’ for Honda Fit

RPA is debuting a new online series promoting the Honda Fit with “Brad, the Lyft Driver,” a hidden-camera style video starring Nick Thune as Brad, an (overly) accommodating Lyft driver.

The series, directed by Fred Savage (Modern Family, It’s Always Sunny in Philadelphia), shows Thune (in character as Brad) “maintaining a good vibe” while yelling obnoxiously out the window, rehearsing soap opera scenes with passengers, and creating creepy personalized mix tapes. While the antics can be amusing in small doses, the video stretches well past the three minute mark, overstaying its welcome a bit in the process.

As part of its “Fit For You” campaign, RPA is also teaming up with Vine stars Jordan Burt, KC James, Cody Johns and David Lopez for a series of Vine videos with each utilizing the Honda Fit in a video showcasing their individual style. Read more

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RPA Issues ‘Slow Citations’ for Honda

To generate excitement for Honda’s upcoming “Fastest Seat in Sports” sweepstakes offering entrants a chance to ride along with Mario Andretti, RPA Andretti went around annoying people going about their everyday business with “slow citations” for doing things too slowly.

RPA and Honda just released footage of the stunt (featured above), which follows the “Honda Speed Control” as they issue these citations to unsuspecting civilians. Three additional “slow citation” videos will be released preceding the end of the sweepstakes on August 6th. Additionally, RPA will be issuing “slow citations” to unsuspecting brands or products that are too slow on Twitter.

“Honda is leveraging one of the most exciting opportunities in all of sports fandom—the opportunity to win a ride in the Honda two-seat Indy Car driven by Andretti—to broaden awareness of this incredible sweepstakes,” said Susie Rossick, senior manager at American Honda Motor Co., Inc. “This humorous video and social effort give us the opportunity to bring attention to Honda’s racing spirit and the advanced technology and performance found in all of our Honda vehicles.”

Stick around for credits after the jump. Read more

Fred Armisen Hugs Bruce Willis for Honda, RPA

Since few would argue that the commercials were more interesting than the game last night, chances are you saw RPA’s “Hugfest” spot, featuring Bruce Willis and SNL-alum/Portlandia star Fred Armisen.

The simple, straightforward spot features Willis urging viewers to hug those around them that they care about — “the people that matter to you, matter to us” — as a way of emphasizing Honda’s commitment to safety. Armisen then appears and hugs Willis for the duration of the 60 second spot.

“Our simple, yet engaging, big-game spot is intended to highlight not only Honda’s deep concern for the safety of our customers, but the actual industry-leading crash test results that back up our commitment,” explained Mike Accavitti, senior vice president of auto operations at American Honda Motor Co., Inc.

The campaign extends beyond the big game spot, with a large social media component utilizing the hashtag #hugfest. During the Super Bowl, Honda posted “real-time video reactions from Willis about events such as penalties, fumbles and referee calls on the brand’s @Honda Twitter feed.” Immediately after the spot aired, Honda encouraged viewers to send virtual hugs (actually Willis hugging the camera) to loved ones who they couldn’t be near during the big game. Today, Honda is collecting hugs via Twitter by asking people “to send a picture or Vine of their hug with the hash tag #hugfest.” Bruce Willis will then respond with a “meme appraisal of the hug.” Additionally, Honda will have a homepage takeovers at MSN and ESPN, where a 30-second spot “How to Hug” video featuring Willis and Armisen will greet visitors to the sites. You can view “How to Hug,” along with credits after the jump. Read more

LA Ad Execs Reveal Favorite Xmas Childhood Memories for thinkLA, Toys for Tots

Nonprofit collaborative thinkLA has a fun social media campaign promoting their Holiday Gala this Thursday, Dec. 5. The campaign features LA ad executives — like Joe Baratelli (featured above), EVP/CCO at RPA (well, actually, it’s all RPA at the moment)– sharing their favorite holiday memories in 15 second long videos. We’ve included a few of our favorites, but you can check out the rest here, or follow thinkLA on Facebook or Twitter. The videos are a quick, fun way to get in the holiday spirit, if that’s your sort of thing. And this is all being done for a good cause.

According to the parties involved, the LA advertising community and thinkLA put together the second largest T0ys for Tots drive in Southern California (around 1,000 toys). Toy collection bins are making the rounds at agencies this week, and will continue collecting toys until December 17th. But the biggest Toys for Tots push will come during the Holiday Gala this Thursday. So check out the holiday videos (Lisa Herdman and J. Barbush are featured after the jump), and if you’re in Southern California this Thursday head on over to the Holiday Gala with something to donate to Toys for Tots. We hear thinkLA throws a great party, so why wouldn’t you? Read more

RPA, Honda Want You to Meet 105-Year-Old Civic Driver, Edythe

RPA launched their “Start Something Special” campaign for Honda (somewhat disappointingly) with the story of Mairead and Kevin’s very Irish wedding and their “Thank You” TV spot. The latest in the campaign is a lot more interesting.

The spot highlights 105-year-old Civic driver Edythe Kirchmaier, who really is something special. Edythe spends her autumn years helping people in need: she has been volunteering for Direct Relief for around 40 years. She learned to drive, at the age of 16, in 1924 on her uncle’s Ford Model T. Even more amazingly, she has maintained a perfect driving record her entire life — without so much as a parking ticket. She’s also the oldest registered user on Facebook, which she uses to dispense wisdom gleaned from over a century of experience. This latest addition to Honda’s “Start Something Special” series shows the potential in this kind of campaign. It’s the kind of story people want to hear and can’t wait to share. Hopefully it’s a sign of things to come from RPA, although I get the feeling this will be the highlight of the campaign. Edythe’s story launches today at #StartSomething stories. Credits after the jump. Read more

Here’s RPA’s April Fools Entry for Honda

Fresh off of retaining creative duties at least for longtime client Honda, (phew), RPA has rolled this out on this, the jokiest, prank-filled of days. The Santa Monica-based agency introduces us to the greatest haircut-on-the-go machine known to man with the HondaHAIR, which comes equipped within the Honda Odyssey Touring Elite. What would an announce like this be without some PR speak, and Honda’s head of said department, named “Parsley Thyme” chimes in saying, ““We recognize that our Odyssey drivers are busier than ever, which is why we’ve packed the car with so many conveniences, including this HondaHAIR forward-thinking technology.” During use, we say just avoid the damn potholes, but we should say the HondaVAC in the 2014 Odyssey is an actual accessory. Credits after the jump.

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Monday Odds and Ends

 

-GSD&M picked up creative duties for Perio Inc.’s Barbasol and Pure Silk brands.

-Kids continue to rule over adults in a new Kraft campaign from CP+B, which is now promoting the brand’s Homestyle Mac ‘n Cheese Bowls (above).

-RPA has promoted VP/ACD J Barbush to VP, creative social media director. link

-Musician Lana Del Rey has teamed up with Jaguar to promoted the automaker’s upcoming F-Type model. link

-Meanwhile, Pfaff Auto is giving away a 2013 Audi A4 to the winner of a tweet race launched today by Lowe Roche. Unforunately, the race is only open to Ontario residents over 25. link

-The Art Directors Club has announced a partnership with ad creative resource,  Lürzer’s Archive. link

-Sound designer/mixer Scottie Richardson joined Dallas-based studio, Lucky Post.

-CNN and Facebook have teamed up to launch a new tool called “Election Insights.” link