-DigitasLBi, Razorfish and Google have jointly announced a pre-Newfront 2014 deal that comprises an upfront commitment across Google’s video (including YouTube), display and mobile properties, as well as access to Google creative and planning strategists, to collaborate on content and campaigns.
-Boston based full-service media planning/buying agency is celebrating its 10th anniversary by launching a fundraising campaign for Horizons for Homeless Children in Boston. You can click here to donate.
-New York-based experiential creative shop Fake Love has launched a bi-coastal interactive experience to promote wireless music system, Sonos (images above).
-Here’s one list of the seven types of B2B copywriters and which one would serve you best. link
-JPMorgan Chase has had some second thoughts about its planned Twitter Q+A. link
Today, as part of the 58th Cannes Lionsfest in France, AKQA announced the 2011 winners of its 6th annual Future Lions competition (watch winning films here).
The competition invited students (in any field) over the age of eighteen to submit campaigns that “advertise a product from a global brand in a way that couldn’t have been one five years ago, to an audience of your choosing.” When we think “global brand,” we tend to think big fish like Nike and and McDonald’s. After all, coming up with unprecedented ways to sell expensive sneakers or artery-clogging burgers is exceedingly difficult. What’s most inspiring about the Future Lions competition, is how the top contestants gravitate towards campaigns that aren’t just innovative for their use of the chosen brand, but also have a social conscience and the capacity to actually…er…well, for lack of a better term, change the world. Read more
According to the folks behind this clip above, straight men are the least likely demographic to speak openly about their pro-gay values. Why? Well, they obviously don’t want to seem gay by supporting homosexual rights. Want proof? Ask a straight men if he’s pro-gay, and then ask him for a detailed explanation of his views. Odds are he’ll stammer and look around nervously, especially if you ask him while simultaneously pointing a camera in his face. It’s the sad truth and, admittedly, it can be an easy trap to fall into.
In order to get straight men to fess up to their pro-gay values, GLAAD Miami Ad School and Parsons New School of Design students are asking heteros’ girlfriends to stand up on their behalf with their “Balls of Pride” campaign for Pride Week 2011. GLAAD The students are using their Facebook page to allow women to tag their boyfriends as gay-friendly, creating a virtual ball pit that hopes to exceed 130,000 straight folks who support gay rights. Also, it sounds like they’re going to make this massive ball pit outside of the internet. Apparently, it’s going to be “a place where gay people can celebrate their sexuality in a sea of compassionate balls.” That sounds like even more fun than a trip to Chuck E. Cheese.
News flash: Women find it attractive when straight men aren’t homophobic jerks. Also, gay bars can be really fun if you’re not a judgmental asshole, and they’re a great place to pick up single women. So, how about it straight guys? Do we have the balls to stand up for gay rights? Credits after the jump.
Update: A GLAAD spokesperson tells us that “this is not a GLAAD video, campaign or project. It is our understanding that it was created by an art student – without a request to use our logo and name.”