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Posts Tagged ‘Jake Banks’

Monday Odds and Ends

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-Wunderman has made a handful of new appointments to its global leadership teams including Steven Power as general manager in Singapore, Dom Hickey as head of planning in Australia and the promotion of Blast Radius exec Larson Banilower to VP, client development in New York. link

-While we’re on the Wunderman tip, the agency and WPP Digital, the latter of which is the digital investment arm of WPP,  will be taking equal stakes in U.K. digital tech consultancy, Cognifide.

-Dallas/Santa Monica-based digital studio Reel FX has added senior flame artist Dan Margules to its Dallas facility.

-EP Matthew Marquis, director/CD Jake Banks (pictured l-r above) and head of VFX Guillaume Marien have teamed up to form Venice, CA-based prodco/post company, Golden

-JWT Singapore copywriter Vasanth Seshadri has developed a “creative techniques” app for agency creatives dubbed Idea Maker Flashcards. link

-The folks behind the inaugural Lions Health festival have added an international speaker roster as part of its content program. link

-Newly formed production company Knox Avenue has opened up shop in downtown Los Angeles at Maker City LA and launches with a directorial roster mostly selected by founder/EP, Brooke Dooley. link

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Arnold Worldwide Launches ‘Sinatra Select’ for Jack Daniel’s

Arnold Worldwide is behind a new 2.3 million dollar campaign for Jack Daniel’s new “Sinatra Select,” a new product rolling out in select markets in anticipation of a June release nationally. Sinatra Select is a stronger make of whiskey (90 proof to Jack Daniel’s normal 80 proof) with “more oak and spice notes.” It will be rolled out in some of Ol’ Blue Eyes’ favorite haunts: New York, Chicago, San Francisco, Miami, and Las Vegas.

At the center of the campaign is the 30-second spot, “Frank The Man,” celebrating Frank Sinatra and his favorite drink. The spot ends with Sinatra’s “That’s the nectar of the gods, baby,” quote. Jack Daniel’s in an enviable position as the preferred drink of such a historical celebrity; the new product, and Arnold’s campaign, seem like a no-brainer. As you may remember, Sinatra got a shout out in Jack Daniel’s “Legend” spot from last year, so it was only a matter of time until he got the spotlight. The media buy for “Frank The Man” includes “ABC’s Jimmy Kimmel Live and NBC’s The Tonight Show as well as cable outlets including ESPN, FX, Discovery and Comedy Central so this should reach a wide array of eyeballs as the product rolls out in its select markets.

As you might expect, the premium whiskey is a bit more glamorous than Jack Daniel’s standard offering, and the price tag ($150) is indicative of that. Sinatra Select also comes with packaging that “includes a commemorative gift box and a booklet detailing Mr. Sinatra’s history with Jack,” so folks will be paying for more than just the whiskey itself. The timing behind this campaign and product rollout is deliberate, coming in anticipation of the 100th anniversary of Ol’ Blue Eyes’ birth on Dec. 15, 1915. Credits after the jump. Read more

Dwight Howard, Derrick Rose Get Animated for Adidas

My, how the 180 LA’s “Fast Don’t Lie” campaign for Adidas has grown since the days when we were just getting acquainted to Slim Chin, his Benjamin pile and his pet cheetah.

This time around, Adidas is losing the Ken Jeong cameo and turning to the folks at Stardust to create animated shorts of the campaign’s protagonists, Orlando Magic center Dwight Howard and Chicago Bulls point guard Derrick Rose. The two new spots, directed by Stardust’s Jake Banks and inspired by techniques used on A-Ha’s breakthrough music video for “Take on Me,” find the two NBA All-Stars immersed in a mix of cell animation and live-action footage.

With the way Rose and Howard have been playing this season, both leading their teams into playoff contention with currently the 3rd and 4th respectively ranked clubs in the Eastern Conference, it’s clear Adidas made the right call when deciding which young athletes it would sign to its roster. And, considering Howard’s big personality on and off the court and Rose’s potential to take the Bulls back to their former glory, these two twenty-somethings have the star power to keep the brand’s basketball line competitive for years to come.