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Posts Tagged ‘Jared Yeater’

Geico Adds More ‘Work’ to Their Weird Digital Art Museum

The Geico Museum of Modern Insurance may not be the Louvre, but you can find the Mona Lisa in both places. In August, the Martin Agency teamed with Geico to launch a digital art museum, which is really another way of saying 15- and 30-second ads that run before videos on Hulu, Netflix, etc. Six weeks later, the museum’s collection has been updated with new videos that continue to embrace the quirky side of art. In most of the clips, people and animals in paintings talk to each other about insurance. The original press release even comes with a cutesy G-MOMI abbreviation, which sounds more like a bad rapper name than a neighbor to the Modern Museum of Art. However, MOMA does not have Napoleon Bonaparte singing a duet of “She’ll Be Coming ‘Round the Mountain.” G-MOMI does.

Other clips, a few of which you can watch after the jump, include George Washington talking to a cat and Mona Lisa talking to a baby. They’re short, strange, and potentially funny if you like the absurd. Credits below.

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Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

The Russian Returns for DirecTV, Guns Blazing

Ask and ye shall receive we suppose. The Russian oligarch (played by actor Tim Murphy) returns, thick accent, opulence and all in a follow-up to Grey New York’s well-received campaign from last year for DirecTV. Now that the introductions to the man and his mini-giraffe are out of the way, the theme this time around revolves around staying fit, in only the bizarre way our protagonist knows how. The line of choice here: “No pain, no pain.”

Credits after the jump…

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