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Posts Tagged ‘Jason Clement’

TBWA, Tool Craft Passion Genome Campaign Extension for Nissan

nissangenome

TBWA\Chiat\Day LA and Tool have created a neat social extension of the TVC from a couple of months ago to promote the Nissan 2014 Versa Note.

The Passion Genome site allows users to “see the passions they share with their friends illustrated in a Passion Portrait, a personalized, interactive visualization of themselves.” How does that work exactly? Well, basically you link your Facebook account to the site so it can analyze your info and you choose a photo to represent yourself. It didn’t work so well for me, but then I don’t have any decent portrait shots on Facebook (my profile pic is currently a sloth astronaut).

Nissan seems very excited about the project as Jon Brancheau, VP/marketing for the automaker’s North American ops, says in a statement,”The Passion Genome displays passions and connections in an extraordinary and fascinating way, and we at Nissan can’t wait to see how it resonates with everyone who explores it.” The project was inspired by the idea that the 2014 Versa Note has a “sculpted, modern look” that “reflects the active lives of its target buyers.” That may be a bit of a stretch, but that’s no matter. People will share this on Facebook and spread awareness for Nissan. Especially because if you share your Passion Portrait on Facebook or Twitter (using the #PassionPortrait hashtag) you could win one of eight $1,000 gift cards from Amazon.com and have your portrait featured on PassionGenome.com. Go try it for yourself, and feel free to link to your Passion Portrait in the comments section. Credits after the jump.  Read more

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Deutsch NY Adds Planning Directors to MSFT Biz

Two more Deutsch hires? Yes folks, two more Deutsch hires. Continuing what seems to be a weekly theme, the agency is adding more staff, this time to the Microsoft business that’s run out of its New York office. Deutsch has announced that Jason Clement and Robert Swartz are the latest to join the MSFT team and have assumed the titles of SVP, group planning director, digital and innovations and SVP, group planning director, respectively.

Clement (pictured), a self-proclaimed “technologist, human, occasional bad-ass,” arrives from W+K New York, which he joined over three years ago and served as director of emerging platforms. During his time at W+K, Clement oversaw the integrated technology teams at the network’s NY, London and Amsterdam offices and worked for clients including Nike, ESPN, Old Spice, Target, EA Sports and Delta. Prior to that, he served as partner, director at Neo@Ogilvy London, New York and Paris.

Swartz, meanwhile, has worked on the consulting side for the last few years but counts a 10-year stint at Ogilvy & Mather on his resume. During his decade at O&M, Swartz first served as managing director of the Beijing office before heading to New York to take on the role of worldwide group account director on IBM.