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Posts Tagged ‘Javier Jimenez’

HP Touches Windows 8 in All the Right Places

Upon seeing the above BBDO NY-created spot for HP and Windows 8, it seemed like yet another attempt by the PC world to make their products appeal to the hippest masses a la Apple. In fact, it reminded me of the “I’m a PC” campaign that Windows ran a few years back, with popular indie DJ Girl Talk yelling the phrase before he jumped in a mosh pit of sweaty teenagers. However, I would encourage you to watch the entire 30-second spot, as the reveal at the end is what makes this great.

Sure, DJ Robbie Wilde has an exceptionally unique situation for which the touch capabilities of Windows 8 are helpful to him. But, this spot both demonstrates the product, tells a touching story and displays the “cool factor” all in 30 seconds, which is just about as much as you can ask for.

Credits and a second, less-compelling spot follow after the jump.

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Fiat Introduces Itself to U.S. via Engaging Music Video

Move over Eminem-biting Chrysler ads, as parent company/partner/whatever you call it Fiat is saying hello to the US of A and heralding its 2012 500 line with a nearly three-minute music video complete with nifty editing and effects as well as the centerpiece, which is a remix of Vivaldi’s “Concerto in D Major, Rv 228″ that comes to us courtesy of L.A.-based act Glitch Mob. The spot was created by Impatto Detroit, though there’ s no Motor City pride mantras floating about, just sheer, fun short attention span theater. Credits after the jump.

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