Nearly 18 months after joining up with JWT New York to work on the agency’s then-existing Microsoft commercial business, sources familiar with the matter confirm that executive creative director Bill Oberlander is no longer with the agency. Oberlander (pictured), a former Cossette CCO/EVP and McCann alum is not the only senior-level creative to be shown the door, though, as we’ve been told by sources that Jeremy Postaer is also out. From what we hear, the cuts were a result of “restructuring at the ECD level.” As you all know, JWT NY also recently parted ways with CCO Peter Nicholson following the hiring of Jeff Benjamin and Mike Geiger, so perhaps this latest “restructuring” is part of the mix.
Posts Tagged ‘Jeff Benjamin’
JWT North America has enticed CP+B’s Jeff Benjamin and Goodby chief digital officer Mike Geiger to leave their respective posts and join the agency’s leadership team (guess JWT NA CEO/Worldwide digital director David Eastman’s got quite the charm). Benjamin (pictured) and Geiger will serve as JWT North America’s chief creative officer and president, chief integration officer, respectively.
JWT Worldwide chairman/CEO Bob Jeffrey seems obviously pleased, saying in a statement, “Jeff Benjamin and Mike Geiger are game-changers and they embody the future of our industry. With these appointments, JWT solidifies its position as the only agency that can deliver creativity and execution at the intersection of Silicon Valley, Madison Avenue and Hollywood. We know that clients need this unique expertise and we are excited to lead the way forward.”
Benjamin spent over eight years at CP+B, initially joining up as interactive CD and eventually moving all the way up to CCO/partner. Geiger, meanwhile, spent nearly twice that much time at GS&P, last serving as chief digital officer, associate partner.
Yeah, yeah, two CP+B posts in one day, we get the grief, but get a grip and just be thankful that it’s non-holiday-related. Anyhow, here’s a new effort from the agency for Kraft Foods’ Jell-O brand that promotes what appears to be its “adults-only” Temptations line. Intel and Clarity Consulting also took part in the effort, which used age-recognition technology to appease adults and basically tell kids to piss off. It’s everything you’d expect Bill Cosby and his sweater to be against, but, hey, it works for us. The video above was shot at Chicago’s Shedd Aquarium and a second stunt took place on the first floor of the South Street Seaport in NYC last week. Credits after the jump.
While we’re on the awards tip, might as well get this out of the way. Apparently, the One Club is feeling quite whimsical at the moment, which explains the theme of their 2012 One Show Call for Entries campaign. Yes, as you see above, everything’s “ONEderful” in the world of the One Show, which will take place the week of May 7, 2012 in NYC. It looks like the halcion kicked in judging by the ONEderful campaign poster above, which was created by D.C.-based Design Army. The deadline for all One Club award shows, as you can see, is January 31 (anyone want to bet we’ll see a deadline extension soon?). You can enter here.
As for your jury list, familiar names like Eric Silver, Steve Simpson, Jeff Benjamin and Will McGinness are all included. Peep it in full after the jump.
We think it’s just sheer coincidence (on second thought, maybe not) but for those of you who want to avoid long-winded panels during Advertising Week, there are a couple of somewhat similar options thanks to CP+B and Saatchi & Saatchi New York. Depending on how bad your short-attention span is, the former is offering its “Six Minutes Each” event, which is a follow-up to the agency’s apparently popular “Five Minutes Each” panel at Cannes and lets you listen to Crispin’s top brass including Jeff Benjamin, Chuck Porter and Rob Reilly discuss hot industry topics.
Of course, if you can last an extra few minutes, there’s Saatchi’s event called “7X7,” where, you guessed it, you can hear seven people talk for seven minutes each. Saatchi’s offering has a more eclectic lineup than Crispin’s, though, as it features a range of guests from comedian Reggie Watts to Contagious director Jess Greenwood to this familiar face below. Hmm, which do you prefer, or would you rather just skip both?
If you don’t know who Chris Kahle is, let us refresh your memory. In May 2009, the copywriter worked his way into CP+B by encouraging people to send tweets urging Alex Bogusky and Jeff Benjamin to hire him. Well, Kahle’s effort did indeed get their attention and ultimately earned him a copywriting job at the agency. At the time, @bogusky told Brian Morrissey, “He figured out a way to get our attention and prove that he was interested in CPB. Most people today send a link and call it good. We have to assume they sent it to a zillion other agencies too so we don’t really pay any attention. Chris broke through.”
Now, after spending just over two years at the Boulder operation, where he worked on campaigns for Burger King, Best Buy, Kraft Mac & Cheese and Domino’s among others, we’ve received confirmation that Kahle is heading to BBDO New York and is scheduled to join the creative department there next month. We haven’t received word on his exact title or start date, but it’s pretty safe to say that he didn’t have to tweet-bomb this time around to land his new gig.
-Jitka Petrickova joined MEC North America, where she will lead digital on the West Coast.
-Whoever wins The X Factor will wind up in a Pepsi Super Bowl spot. link
-TBWA Vietnam launched a new campaign for H20 Pro Lures (above).
-Google will exhume realtime search thanks to Google+. link
-Apple will eventually control the music industry. link
-TD Ameritrade is on the hunt for some new creative ideas. link
-Coke just can’t wait to celebrate the 2012 Olympics in London. link
-Duncan/Channon launched a new spot for Citrix (above).
While we wouldn’t necessarily think of Cambodia as the most ideal place to frolic, it looks like Ogilvy NY CDO/CCO Lars Bastholm is living it up across the globe while the rest of us have to file in to the office and attempt to shake the holiday rust off. Despite our post-holiday doldrums, we like Lars and find his Nelson “ha-ha!” tweet this morning pretty amusing. But we obviously can’t speak for his recently scolded creative staff, or the rest of the workforce, that had to show up today.
We’ve covered some Domino’s stuff in the recent past, i.e. the whole “take a picture of your pizza and send it to us” bit. That idea was kind of nifty-getting the audience involved and just showing the pizza as it is with no smoke & mirrors.
Now, Crispin Porter + Bogusky is attempting to prove how seriously Domino’s takes its cheese by setting up a focus group in the middle of a dairy farm, one that the pizza chain actually uses. Still, are we to honestly believe these people aren’t aware of a fake set? View full credits after the jump.