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Posts Tagged ‘Jeff Benjamin’

JWT NY Appoints New ECD

Ahh, so this is the “good news” we’ve been hearing about. Nearly three months after joining JWT’s New York hub as co-CCO’s, Ryan Kutscher and Matt MacDonald have made their first notable hire in Ben James, who spent three years at CAA, previously worked with Kutscher and JWT North America CCO Jeff Benjamin at CP+B, and actually went to college with MacDonald. From what we’ve been told, he’s been freelancing for the WPP agency for the last few months.

In a statement regarding James, who has also worked at the likes of Goodby and Y&R Chicago, MacDonald says, “There are great creatives. And then there are great people. Very rarely do those two things come in one package. Ben is one of the best talents in the industry, and I’ve been trying to work with him ever since we met in a portfolio class at the University of Texas. We’re thrilled that he’s coming aboard to invent the future of JWT.”

After the jump, you can check out Kutscher and MacDonald’s memo to staff.  Read more

Your Final Cannes Lions 2012 Report

With the 2012 Cannes Lions is in the books, we’d like to thank our roving reporter Yunilda Esquivel, EP at The Institute, for providing her take on the week-long event. Here are her final observations and thoughts from the French Riviera. Take it away.



Hello AgencySpy Readers!

After a hectic week of panel discussions, pool parties and endless warm Mediterranean nights on the Carlton’s infamous terrace, it all boils down to the much anticipated final gala in the Palais’ Grand Audi Auditorium. Highlights of the evening: MJZ won the Palm d’Or, again. Wieden + Kennedy was deemed the advertising agency of the year. BETC Paris won the Film Craft Grand Prix for ‘Bear’ for Canal+. And, the highly sought after Titanium Grand Prix went to R/GA New York for ‘Nike+ Fuelband’. Check out the full list of winners here.

And now, I leave you with a look back at some of the most memorable moments of the week:

Biggest Breakthrough:
Caviar entering the Palm D’or list, finally. Bravo!

Most Anticipated Success:
Chipotle Back to the Start, Branded Content and Entertainment Lions Grand Prix.  One of the sweetheart campaigns of the year for its beautiful execution and heartfelt message to support farming families in the United States. Check out the case study here.

And, if you haven’t yet, download Willie Nelson’s frank, raspy version of “The Scientist” here. All proceeds go to Chipotle’s Cultivate Foundation that, as their site explains, is committed to creating a more sustainable and healthful food supply and to raising awareness concerning food issues.

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JWT Appoints Co-CCOs in NY

Well, JWT North America CCO Jeff Benjamin is getting down to business in New York, as we now have two new co-chief creative officers in the agency’s flagship office, namely fellow CP+B alum Ryan Kutscher and JWT ECD Matt MacDonald. The pair replaces Peter Nich0lson, our former Cubes host who was shown the door once Benjamin and Mike Geiger joined the JWT fold and took the reins in January.

Kutscher has actually been freelancing for various clients at JWT NY for the last several months while MacDonald has been an eight-year vet at the agency, spending the last two as ECD. The former spent five years at Crispin, working on Burger King’s award-winning “Whopper Freakout” and other clients including Method and VW. MacDonald, meanwhile, started as a copywriter as JWT before moving up the ladder to CD then ECD . During his time at the agency, he’s been involved with various Macy’s efforts including “Yes, Virginia” (which he co-wrote) well as past and present campaigns for clients such as JetBlue, Pfizer, De Beers and L.L. Bean.

Just because we’re tired of them, instead of providing the usual promo shot, we thankfully have this amusing video from the agency (above) that pays homage to one of our favorite TV shows growing up. Now, we’ll let you figure out who’s Balki and who’s cousin Larry.

In addition to welcoming the new creative leadership, JWT New York also promoted Sergio Lopez to head of production for the agency. Lopez, a Cramer-Krasselt and Leo Burnett alum, has been with JWT since 2009 and most recently served as director brand production on campaigns including this Justin Bieber spot for Macy’s.

 

Here is Your 2012 Grand Effie Jury

After hitting up an interesting ANDY Awards last night, which appeared that the organizers of the NYC event wanted to recreate where George Romero shot Day of the Dead,  perhaps our optimism has spiked this awards season. Yep, all we found out is that we’re still loved and hated, so, without further ado, we bring you the list for this year’s Grand Effie jury. Does any name sound familiar, frienemies?

Jeff Benjamin, CCO, JWT
Brad Brinegar, president/CEO, McKinney
Luis DiComo, EVP, global media, Unilever
Tim Ellis, EVP/CMO, Activision
Stuart Hazlewood, chief strategy officer, DDB NY
Jonathan Hoffman, chief experience officer, Starcom MediaVest Group
Nick Moore, CCO, Wunderman
Debra A. Sandler, president, Mars Chocolate North America
Iain Tait, global interactive ECD, Wieden + Kennedy
Jennifer Zimmerman, chief strategic officer, McGarryBowen

 

 

We Finally Made it to SXSWi, Just Saw a Jimmy Fallon-Moderated Panel

Yes, folks, the eagle has finally landed, and later than expected. Following flight delays due to weather issues in Austin, we made it last night to the annual craziness that is SXSW. Due to said delays, we missed out on most of the panel sessions, but did manage to catch JWT’s “Messin’ with Texas” party at the Kung Fu Saloon on Rio Grande last night, and ran into folks you’d expect including the new North American CCO Jeff Benjamin and chief integration officer Mike Geiger. Here are a couple of images including one of the band Howler, which brought some brash punkiness to the party in the patio space outside.

After a pretty decent night’s rest (hey, we’d been up since 6am), our morning today was toplined by a panel discussion moderated by Jimmy Fallon, who joined forces with execs and athletes including Nike VP, digital sport Stefan Olander, VEVO GM Fred Santarpia, EVP and head of EA Sports Andrew Wilson, as well as track & field gold medalist Allyson Felix. The main topic of discussion was the new Nike+ FuelBand and how data and statistics play an important role in our sports and gaming activities. The highlight, though, occurred during the Q+A period, where an attendee challenged the late-night host to a foot race down the aisle to the exit and he readily obliged (and lost). Sorry for the grainy image (Fallon is on your far left), but the place was just about as packed as the Seth Macfarlane Film panel across the street at the Austin Convention Center. We’ll have more for you as the day progresses.

 

Thursday Odds and Ends

-AKQA announced its 2012 Future Lions call for entries (above). link

-Following something we broke four months ago, eHarmony has decided to take its talents to GSD&M.

-Could President Obama’s Bo-loving ad be a detriment? link

-Why do ideas matter? Professor Lee Clow weighs in. link

-CP+B alum and current JWT staffer Jeff Benjamin talks (and we think we’ll be talking to him, Geiger and gang at SXSWi). link

-Yes, y’all, Dallas resurrected has a Facebook Timeline (note to self: Don’t let anyone know you watched Dallas in the ’80s). link

 

JWT Parts Ways with a Couple of ECDs

Nearly 18 months after joining up with JWT New York to work on the agency’s then-existing Microsoft commercial business, sources familiar with the matter confirm that executive creative director Bill Oberlander is no longer with the agency. Oberlander (pictured), a former Cossette CCO/EVP and McCann alum is not the only senior-level creative to be shown the door, though, as we’ve been told by sources that Jeremy Postaer is also out. From what we hear, the cuts were a result of “restructuring at the ECD level.” As you all know, JWT NY also recently parted ways with CCO Peter Nicholson following the hiring of Jeff Benjamin and Mike Geiger, so perhaps this latest “restructuring” is part of the mix.

JWT Snaps Up Benjamin, Geiger

JWT North America has enticed CP+B’s Jeff Benjamin and Goodby chief digital officer Mike Geiger to leave their respective posts and join the agency’s leadership team (guess JWT NA CEO/Worldwide digital director David Eastman’s got quite the charm). Benjamin (pictured) and Geiger will serve as JWT North America’s chief creative officer and president, chief integration officer, respectively.

JWT Worldwide chairman/CEO Bob Jeffrey seems obviously pleased, saying in a statement, “Jeff Benjamin and Mike Geiger are game-changers and they embody the future of our industry. With these appointments, JWT solidifies its position as the only agency that can deliver creativity and execution at the intersection of Silicon Valley, Madison Avenue and Hollywood. We know that clients need this unique expertise and we are excited to lead the way forward.”

Benjamin spent over eight years at CP+B, initially joining up as interactive CD and eventually moving all the way up to CCO/partner. Geiger, meanwhile, spent nearly twice that much time at GS&P, last serving as chief digital officer, associate partner.

As a result of JWT’s move, the agency’s NY CCO Peter Nicholson, who rejoined just over a year ago, is out of a job. Expect his replacement to be announced in the coming weeks.

Jell-O: It’s Not for Kids Anymore

Yeah, yeah, two CP+B posts in one day, we get the grief, but get a grip and just be thankful that it’s non-holiday-related. Anyhow, here’s a new effort from the agency for Kraft Foods’ Jell-O brand that promotes what appears to be its “adults-only” Temptations line. Intel and Clarity Consulting also took part in the effort, which used age-recognition technology to appease adults and basically tell kids to piss off. It’s everything you’d expect Bill Cosby and his sweater to be against, but, hey, it works for us. The video above was shot at Chicago’s Shedd Aquarium and a second stunt took place on the first floor of the South Street Seaport in NYC last week. Credits after the jump.

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…And Here’s Your One Show Call for Entries Theme, Jury List

While we’re on the awards tip, might as well get this out of the way. Apparently, the One Club is feeling quite whimsical at the moment, which explains the theme of their 2012 One Show Call for Entries campaign. Yes, as you see above, everything’s “ONEderful” in the world of the One Show, which will take place the week of May 7, 2012 in NYC. It looks like the halcion kicked in judging by the ONEderful campaign poster above, which was created by D.C.-based Design Army. The deadline for all One Club award shows, as you can see, is January 31 (anyone want to bet we’ll see a deadline extension soon?). You can enter here.

As for your jury list, familiar names like Eric Silver, Steve Simpson, Jeff Benjamin and Will McGinness are all included. Peep it in full after the jump.

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