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Posts Tagged ‘Jeff Fang’

Kevin Hart Takes on Dave Franco in Madden NFL 15 for Heat, EA Sports

Heat, San Francisco taps Kevin Hart and Dave Franco (James’ brother) to star in a new online spot for EA Sports’ Madden NFL 15.

The spot, which also sees guest appearances from Portland Trail Blazers star Damian Lillard and Epic Meal Time co-creator Harley Morenstein, sees Hart go to great lengths to get Franco to take him on at Madden NFL 15. Hart’s incessant challenges of Franco degenerate into destruction of property over the course of the over three minute spot. It all starts out with one epic slap, before (for some reason) going musical, as Hart continues to challenge Franco to take him on in Madden NFL 15. That decision is questionable, to say the least, making it a bit of a challenge to get through the overly long spot. Things are at their most entertaining when Hart is directly baiting Franco, free of musical interjection. Stick around for credits after the jump. Read more

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OgilvyWest Copywriter Puts on Bearded Light Show

PETALUMA WHISKERINO: “Beardo Optico” from TINBIKE on Vimeo.

Following yesterday’s “Coffee Wars” saga, we have yet another San Francisco copywriter trying to do something amusing, namely Fred Abercrombie, ACD/CW at OgilvyWest. Here, the creative (who worked on this with Goodby alum Beau Bouverat) channels his inner hipster–hell, he even uses music from Dan Deacon–to develop this video  called “Beardo Optico,” which promotes a beard and moustache contest called the Petaluma Whiskerino. In this 60-second clip, Abercombie attempts the art of “beard fibering,” which has long been frowned upon by judges of the contest. And to prove how seriously he takes the ‘stache stuff, Abercrombie along with MRM developer Malcolm Wilson and Attik Art Director Jeff Fang launched Camstache.com, a site that uses AR and facial recognition to plant a moustache on your face and have you assimilating into Williamsburg in no time.

More: “Lipton’s Beard Still Haunts LG Spokespeople