From McCann Worldgroup and prodco Caviar LA comes a new round of spots for Sony Ericsson’s Xperia PLAY gaming platform. In March, we saw comedian Kristen Schaal debut as Xperia PLAY’s new emotionally unstable spokesperson, and, as evidenced above, her gaming-obsessed character doesn’t seem to be toning the crazy down any time soon.
The latest campaign for Xperia PLAY focuses on Minecraft, a game that allows players to build pretty much anything using pixels as though they were digital LEGOs. In a contest running through November 7, players can enter on Sony Ericsson’s Facebook page to compete for the opportunity of meeting Schaal in person by constructing the most impressive Minecraft creation. For the nerd who considers crushing on Zooey Deschanel or Lizzy Caplan “too mainstream,” it’s an opportunity that might be too good to pass up.
The spot is a bit of a departure from the series that debuted in March, leaning more toward Schaal’s uncomfortably creepy Flight of the Conchords character and away from the over-the-top gun-loving Satanic spokesperson that we were introduced to seven months ago. But, for those jonesing for some profane bloodlust from Schaal, see another new spot below. Credits after the jump.
We’ve seen a lot of ads in the recent past dedicated to a variety of company’s latest smartphones. Yeah, technology is cool and all, but props to Sony Ericsson for injecting some humor into ads for their latest product, Xperia PLAY.
Debuting today on YouTube are five spots from Sony and McCann starring comedian Kristen Schaal of Flight of the Conchords and The Daily Show fame. Helmed by SNL and Portlandia director Jonathan Krisel, the spots highlight the phones unique gaming abilities above all else. In a press release, Peter Farmer, head of marketing for North America, Sony Ericsson says, “With the Kristen Schaal videos, we’re showing everyone that we are ready to PLAY, by having a little fun first.”
What other kind of phone would you expect from the company behind the PlayStation 3? Credits, and Schaal ready to “blow the heads off her mother f&$%#*g enemies” after the jump.