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Posts Tagged ‘Jeff Maki’

GSD&M Brings Back ‘Aim High’ for the Air Force

GSD&M has a new campaign for the Air Force, bringing back the slogan “Aim High,” after a fifteen year absence.

The campaign, entitled “American Airmen,” launched Monday with two spots and a website. In “New Frontiers,” Airforce Chief of Staff General Mark A. Welsh III becomes the first Air Force general to be featured in an advertisement. The 30-second spot seeks to inspire with a celebration of technological innovation from the Air Force, such as breaking the sound barrier, and space exploration. “America’s Future,” meanwhile, draws on U.S. Air Force Academy commencement speeches from former Presidents John F. Kennedy, Ronald Reagan, Bill Clinton and George W. Bush.

The campaign also includes online video content entitled “Barrier Breakers’ hosted on the Air Force website, and a multi-platform digital media buy, which will make the Air Force the first military branch to partner with PlayStation via a link on the PlayStation store menu. It will also make use of mobile advertising platform TapJoy and Spotify, where “users will view ‘Barrier Breakers’ video content while a custom playlist generator suggests music based on their current selections.”

The campaign arrives as the Air Force faces bad publicity for its decision to deny reenlistment to an atheist airman for refusing to sign an oath including the phrase “So help me God.” Read more

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GSD&M Promotes Pair to GCDs

The “idea city” that is Austin-based, Omnicom-owned GSD&M has promoted CDs Robert Lin and Jeff Maki to group creative directors. Both creatives have been with the agency since 2005 and have collectively worked on efforts for past and present GSD&M clients including BMW, Kohler and the recent Jarritos Mexican soda launch. Now, as GCDs, the pair will continue working on Jarritos and will oversee creative on the Marshalls, Victoria and Pacifico beer accounts.

Prior to joining GSD&M, Lin spent two-and-a-half years as a senior art director at fellow Texas-based operation The Richards Group, playing his part in client work for Home Depot, Corona and Red Lobster. Maki, meanwhile, joined GSD&M from TBWA\Chiat\Day, where he spent nine years as a copywriter on iTunes, Nissan, Infiniti and Playstation among other accounts. We’ll leave it up to you to judge their headshot.