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Posts Tagged ‘Jerry Solomon’

Samsung Bombards Oscars, Complete with Tim Burton-Starring Spot

Now that the fictional game, “Unicorn Apocalypse,” created by 72andSunny in its ongoing campaign to promote Samsung Galaxy has come to fruition, where else to turn but the movie version and a pitch to the one and only Tim Burton. The writer/director takes center stage amongst the sea of geeky, Galaxy-addled developers and comes up with his own standard oddball concepts for where to take “Unicorn” next in this clip called, aptly enough, “Meeting with Tim Burton.”

The 90-second clip was just one of several Samsung ad placements during last nights Oscars broadcast (guess they saved up their Super Bowl budget for this) that told the tale of the evolution of the honestly (and perhaps deliberately) terrible-sounding faux-game. Still, the most recent installments like the one below where the creatives meet the account folks add a decent amount of smirk and snark to balance the scales. Credits after the jump.

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Samsung Tells a Meandering Tale About Unicorns, Business Things

Hey, look! It’s that dude who was on 30 Rock for a few seasons before they realized his character was totally worthless. This guy. Man, has that dude fallen on hard times or what? Let’s all hope he gets back on his feet before things get worse.

Anyway, the above 90-second spot from 72andSunny takes place in the fictional video game development studio of “Unicorn Apocalypse,” a fake game no doubt inspired by Adult Swim’s online “Robot Unicorn Attacks,” but about zombies because 20-something nerds sure love those. If you think 90-seconds sounds like a long time to watch hipster nerds talk about zombie unicorns and play around with their phones, you’d be right.

I’ve been a little back and forth about Samsung’s recent iPhone-bashing campaign. Perhaps it’s because I think it’s a really great idea, but the execution just misses the mark for some reason. Perhaps that reason, as most blatantly exhibited by the spot above, is because Samsung is targeting pretentious millennials who look down about those with different tastes. It makes sense to label iPhone buyers sheep, but there has to be a more subtle way to do it. Also, here’s a newsflash: pretentious people don’t think they’re pretentious. They just think that they’re right. So, portraying an over the top version of the demo (however accurate), will undoubtedly turn off the very consumer you most want.

As the current top comment on YouTube asks, “Why does Samsung insist on making everyone with their phone act like a 20-something douchebag?” Good question. Credits after the jump.

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Tuesday Odds and Ends

-Fast-food company A&W, which we all know for its root beer among other things, has appointed Lexington, KY-based Cornett Integrated Marketing Solutions as its new creative AOR. link

-Women’s apparel brand lucy activewear appointed Minneapolis-based mono as its AOR. First work from the new, lowercase-loving partnership will launch in Q3 of this year.

-Doner has taken over for Thayer Media as media AOR for the Marie Callender’s brand.

-Red Lobster has launched its first Spanish-language ad campaign (above) courtesy of Wing, a unit of Grey, which of course won the Darden chain’s ad duties back in 2010.

-L.A.-based Arcade Edit welcomed Will Hasell and Nick Rondeau to its roster.

-VW’s irrepressible spot, “The Force,” cracked the top 10 in the One Club’s list of the best automobile commercials from the past 25 years.

-MDC-owned, San Diego/NY based Vitro has picked up AOR duties for burger chain, Red Robin.

-Kevin Goetz, one-half of directing duo the Goetz Brothers, has joined the roster of L.A.-based commercial prodco, Traveling Picture Show Company. Goetz’s reel can be seen here.

-Along with taking on an expanded role as managing director of bi-coastal/London prodco Epoch Films, founder Mindy Goldberg has added former Directors Bureau EP Melissa Culligan to the roster. Meanwhile, Goldberg’s partner at Epoch, Jerry Solomon, is departing the company to pursue other ventures.

-Minneapolis agency Preston Kelly has hired production designer Tera Gilmore, account supervisor Dan Ryan, and community manager Krissy Welle.

Greg Bell Signs with Epoch

Venables Bell & Partners co-founder/co-CD and 20-year ad vet Greg Bell is realizing his second career as he’s signed on to the directorial roster of NY/LA/London-based prodco, Epoch Films. Bell left VB&P, which he launched with Paul Venables in 2001, nearly two years ago after a snowboarding accident made him rethink things and “realize life was too short to be in meetings all day.”

During his time at VB&P, Bell helped compile a list of clients including HBO, Audi, Intel, Napster, Barclays, and C0ca-Cola. Regarding his new gig, he says in a statement, “It was an easy choice. Epoch is a world class company with just about the nicest people in the business. I’m truly lucky to get a spot on their roster.” Epoch Films’ managing partner Jerry Solomon adds that despite Bell’s lack of experience in directing, “We signed Greg because he has twenty years of pedigree creative work under his belt.”