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Posts Tagged ‘Joby Barnhart’

Lesson Never Learned: Jack Link’s Once Again Sullies Up to Sasquatch

It’s been almost a year since we last covered Jack Link’s and their Sasquatch antihero, but everyone’s favorite ugly creature is back to sell some beef jerky and beat up anyone who messes with him (it). Minneapolis-based agency Carmichael Lynch has produced three new spots for the campaign, all of which were once again directed by Rocky Morton.

In the above commercial – “All Dolled Up” – three fools try to get their kicks by putting makeup on Sasquatch. He responds by flipping their car and possibly killing them, because, well,  Sasquatch doesn’t wear lipstick. The ads tap into the creature’s vaguely redneck brand appeal with foggy rural settings and the fact that the product is beef jerky. If I learned anything here, it’s to avoid Jack Link’s beef jerky, because eating it will lead to serious personal injury and an upset Sasquatch. Two more clips and the credits after the jump.

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VB&P May Need Honkaholics Anonymous

What the beep? is right. Venables Bell & Partners is teaming with gasoline company 76 to stop honkaholism, a vicious nonexistent affliction that doesn’t actually affect many people. If you happen to live in New York City, you may hear the occasional overzealous honker, but building an ad campaign around the concept of overhonking seems overzealous in and of itself. Not to mention the humor rooted in the idea of a gasoline company trying to stop noise pollution, which is like a drug dealer trying to encourage people to take Tylenol.

The campaign comes fully stocked with website, billboards, the above 30-second spot, and even a touring “Stop Honkaholism Bus.” If you’re compelled to dig deeper, you can receive a free Honk Suppressor for your dashboard, which means instead of hitting your car horn, you pound a fist into the suppressor instead. Kind of like a Nicotine patch for your vehicle. It is free, so VB&P and 76 should get points for that. Credits after the jump.

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Jack Link’s Sasquatch Takes Revenge One Step Further

When will these jerky Jack Link’s characters ever learn? Just don’t mess around with a mythical creature when he’s hungry, or just in any situation whatsoever. Anyhow, we guess their ignorance has been Carmichael Lynch’s gain over the years as the agency has picked up Effies among other prizes for its ongoing Sasquatch-starring campaign for Jack Link’s. Here, we have yet another set of buffoons who unfortunately decide to have some fun with our hairy protagonist, this time in the form of snakes in a can. As you’d expect, Sasquatch gets his in the most frightening, yet appropriate, of ways in this latest spot, which was directed by MJZ’s Rocky Morton and probably could’ve used the services of Samuel L. Jackson. Credits after the jump.

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Converse, Anomaly Take Road Trip of Sorts with Pro Skater

Apparently 16 hours or so is all it takes to get from Los Angeles to Vegas via skateboard according to this new Converse short film that promotes the Ka-One sneaker and comes to us, yet again, from New York’s Anomaly. After spending 2010 consorting with hip musical acts  like Hot Chip, Vampire Weekend and Kid Cudi, the agency is turning its focus to the skater set with this clip starring pro Kenny Anderson.

Call it a day in the life if you will, but from the looks of it, Anderson, who seems to be balancing, gliding and riding on just the front end of his board throughout his entire interstate excursion, can rally the masses like Rocky running through the streets of Philly. The Converse branding is once again kept to a minimum during this road trip, which seems like no sweat off Anderson’s shoulders. Credits after the jump.

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