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Posts Tagged ‘Jon O’Hara’

Team Detroit Celebrates the ‘Most Distracted Time of the Year’ for Ford

Team Detroit is launching a holiday campaign promoting the 2015 Ford Fusion, entitled “It’s the Most Distracted Time of the Year” in a play on a certain popular holiday song (which, of course, is used as the soundtrack for each of the ads).

As you may have guessed, the campaign focuses on a variety of distracted drivers before touting the safety features of the Ford Fusion. In “Miss Multi-Task,” for example, we see a chronic multi-tasker carry a slew of gifts and desserts while talking on the phone. She then gets in her car (while still on the phone), prepared to drive off, oblivious to the cookies she left on the car’s roof. “There are a lot of naughty drivers out there,” says the voiceover as a list of the vehicle’s safety features appear onscreen, “Steer clear of them, with help from the 2015 Ford Fusion.”

“Miss Multi-Task” is the most realistic of the three scenarios presented in the spots, with “Icy Mad Man” and “Frazzled Father” stretching believability a bit with a man who attempts to see out of a completely iced over car by clearing only a very small circle for visibility and a father who completely blocks his view with the family Christmas tree. These over-the-top antics detract from the message, but the real problem with the campaign is how forgettable it is. There are a slew of automakers touting safety features in various ways (see Hyundai’s “Exobaby” for the most ridiculous of these) and Team Detroit doesn’t do much to differentiate the Ford Fusion here. Read more

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According to Geico, Technologically-Savvy Pigs Will Steal Your Girlfriend

We feel for Ted. The guy has hail damage to his car, he’s doing the right thing by calling his insurance agent, and then he loses his attractive girlfriend to a pig. You might be saying, “well, it’s not just any pig. It’s Maxwell.” And the rest of the America would be saying, “the pig from from those Geico ads has a name?” To which I say, yes. But, you see, that’s how Geico swoops in with their anthropomorphic pig and ruins Ted’s life even though nobody remembers Ted by the end of the commercial.

These new Maxwell commercials from the Martin Agency are actually a step in the right direction for Geico. The company used up all of their gecko jokes about ten years ago, and since everybody who wants to save 15 percent or more on their car insurance is already doing so, focusing the recent spots on different advantages, like online claims, is subtly smart. Although, I’m not sure a pig’s hoof would be able to work the tablet touch screen.

As for Ted, well now he’s the guy who lost a girlfriend to a pig. Life is pretty much over after that. Why would a girlfriend break up with her boyfriend just because he was put on hold with an insurance company? Couldn’t she go inside and watch The View instead of waiting impatiently outside? Does she have a tablet fetish? Does she eat bacon? These are questions I want answered in upcoming Geico spots.

Credits after the jump.

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James Franco Multitasks, Is a Condescending Prick About it For the Samsung Galaxy Note

Not since Spider-Man 3 has James Franco come off as so unlikable (Kiran tells me he was the exact opposite in Rise of the Planet of the Apes). Generally, having a celeb brag about his accomplishments without a hint of irony doesn’t exactly go over too well in advertising.

We get it: Franco has a beautiful house, is able to make tons of money from a variety of sources, has four attractive young women hanging out in his house at all times, and can tell mathematicians they’re wrong and buy their love by giving them blazers. But, does he have to be such a conceited ass about it? Is agency Cheil USA trying to market the Samsung Galaxy Note to the annoying pretentious crowd? Sure, I guess an iPad will make you look like a conformist, albeit a hip one. But, is saying the Samsung Galaxy Note will turn you into a smug celeb that much more of a draw?

The thing is, even when Franco is called upon to play a prick, he has the talent to do so without sacrificing his charm and remaining tongue-in-cheek (see teen rom-com Whatever it Takes for proof). I don’t know if it’s the writing or what, but this spot just makes want to punch him in his pretty little face. Of course, that’s how I react to most people who talk incessantly about their ability to multitask. Credits after the jump.

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