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Posts Tagged ‘Jonah Peretti’

Buzzfeed Welcomes First CCO

Just days after acquiring Kingfish Labs to help boost its Facebook targeting, Buzzfeed has plucked one of the social network’s designers to take on the top creative post. Yes, Jeff Greenspan has joined Buzzfeed as chief creative officer, a first of its kind for the social news organization. Greenspan, as mentioned, joins Buzzfeed from Facebook, where he has spent the last 15 months as communication designer. In his new role, he will lead a 15-person, NYC-based creative team that includes Chris Baker (who’s made a few appearances on this here site) and Mike Lacher. Together, Buzzfeed’s creative crew will collaborate with clients including GE, Virgin Mobile and Microsoft.

Buzzfeed founder/CEO Jonah Peretti says in a statement, “Agencies have been making creative for 100 years that targets individuals, but the social web requires ad creative to be re-envisioned for sharing among groups,” said Jonah Peretti, BuzzFeed’s Founder and CEO.  “Jeff is the perfect leader to work closely with a small group of leading brands to push advertising creative into the social age.”

Prior to Facebook, Greenspan worked on the agency side as an ACD at R/GA for nearly two years before bolting for a creative director gig at BBDO, where he spent nearly 18 months.

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Copywriting: Creative Ad Writing

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Buddy Media CEO Donates Birthday to Charity: Water

Michael Lazerow, “serial entrepreneur” and CEO of Buddy Media (a social enterprise suite who you may recognize from their frequent Ad Age magazine wraps), celebrates his 38th birthday today. In a gesture of philanthropy and PR, Lazerow has decided to ask for his birthday presents to come in the form of donations to Charity: Water, an organization dedicated to bringing clean, safe drinking water to developing countries.

In tying to get people on board, Lazerow is using peer pressure, asking his network of friends and acquaintances, “Do You Want to Be Like Jonah Peretti?” Peretti, Huffington Post founder and current overseer, was apparently initially apprehensive about donating to Lazerow’s cause despite the man’s apparent wealth. Lazerow says, “You’d think [Peretti] could afford a $38 donation, unlike my other friend Reece Pacheco who is a poor startup CEO looking for his first exit. Reece donated $38 Friday, and is still my friend.”

Lazerow is asking for donations in increments of $38, $380, and $3800, with the goal of reaching $15,000 by noon today (up from a previous goal $5000, which he promised to match dollar for dollar). Lazerow’s name-checking and digital peer pressuring has worked, as he’s already reached about $12,500 as of the publication of his post. Oh, and his buddy Peretti finally relented, pledging $3800 toward the cause. Learn more about Charity: Water in the video below.

Water Changes Everything. from charity: water on Vimeo.