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Posts Tagged ‘Julien Brami’

Wednesday Odds and Ends

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-Well, it’s old news by now, but yes, six months after launching its creative/media review, Liberty Mutual, which previously worked with Hill Holliday exclusively on both accounts, has now appointed Havas Worldwide New York as creative AOR while handing media duties to Optimedia (HH, though, is still somewhat in the mix).

In a statement regarding the move, Liberty Mutual CMO James MacPhee says, “I am excited to bring on Havas Worldwide as a creative partner,” said James MacPhee, Chief Marketing Officer, Liberty Mutual Personal Insurance. The agency brings significant experience, creative leadership, and strong analytics to the table, which will help take our brand and our business to the next level.” Havas Worldwide’s first creative work for Liberty Mutual is slated to launch at a date tbd in 2014.

-We can only be awe-inspired by Casey Neistat, the ad guy who spent his entire promotional budget for Ben Stiller‘s new movie on typhoon relief efforts for the Philippines. link

-Muh-Tay-Zik | Hof-fer makes a second appearance today as the San Francisco-based agency has promoted executive producer Michelle Spear to associate partner/head of production.

-Scott Trattner‘s second stint at TBWA\Media Arts Lab didn’t last long. Less than a year after rejoining \MAL, the ECD has now moved to Facebook. link

-Stefan Sagmeister and Jessica Walsh of New York design firm Sagmeister & Walsh are behind the new trophy designs for New York Festivals “World’s Best Advertising” awards (example above). link

-Bi-coastal production company MassMarket has added Julien Brami as VFX supervisor.

 

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GSD&M’s First Work For Goodyear: Pass or Fail?

Here’s a look at the first work from the folks at GSD&M for Goodyear tires since the Austin-based agency won the account in April of last year. Dubbed “More Driven,” this campaign highlights some of the brand’s achievements from being the official tire of NASCAR to the first tires on the moon and the tires that broke the land-speed record while also being the tire of choice for U.S. military vehicles, Southwest Airlines, FedEx, Hollywood stunt drivers, the presidential limo and so on.

With all that said, the whole idea behind this campaign is that Goodyear wants to convey that it’s taking everything it’s learned over the years and applying it to the tires they roll out for you, the consumer. This campaign was completed during the brief Mike Wilson era at GSD&M, which developed a font based on the Goodyear logo that “that allows bold statements to be made over aggressive imagery.” We guess by “aggressive imagery,” they mean the pseudo-heavy metal combined with fast cars that showcase the might of Goodyear tires. Can you just feel the testosterone flowing?

Credits and two more spots from the campaign after the jump.
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