TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Karl Haddad’

Dr. Pepper Celebrates Individuality with T-Shirt Uniforms

From Deutsch LA comes the above TV spot for Dr. Pepper, set to debut during the BCS National Championship game tonight. As college football fans know, it’s a funny coincidence that tonight’s game will be anything but “one of a kind,” as the two teams playing already met once before in the regular season (with LSU beating Alabama 9-6 in overtime).

As you’ll notice, “Always One of a Kind” is veering quite a bit away from the “controversial” nature of recent work for Dr. Pepper 10, which is, by the way, “not for women.” For the brand’s full calorie-d product, Deutsch is taking a more inclusive approach. See, Dr. Pepper classic isn’t just for women. It’s for proud cougars who wear their identity on t-shirts. It’s also apparently for control freaks, momma’s boys and canine wingmen, all of whom look quite dashing in red. And, in case you’re wondering, the “I’m a Pepper” shirt that shows up at the end is an homage to a 1970s TV campaign of the same name.

The obvious complaint is that the “one of a kind” individuals in the spot are all wearing the same t-shirt, an observation that skeptical millennials are sure to point out upon seeing the ad. Well, Dr. Pepper has them covered, because viewers can actually purchase customized “I’m a (declaration)” shirts from Dr. Pepper’s website. I wonder if “I’m a Coke loyalist” or “I’d like to teach the world to sing” will fly with the powers that be. Also, for you social media devotees, Dr. Pepper’s promoted #ImA hashtag is currently trending nationwide on Twitter. Credits, and an animated new spot from Deutsch (this time for Diet Dr. Pepper) follow after the jump.

Read more

Mediabistro Course

Freelance Editing

Freelance EditingStarting August 6, learn how to build a thriving freelance career as a creative professional! In this course, you'll learn the best practices for managing a freelance carer, such as, how to establish your online presence, pitch to clients, manage your finances and solicit referrals and testimonials. Register now! 

Deutsch LA Adds to VW Creative Team

Just days after Deutsch LA lost a notable senior copywriter on Volkswagen, the agency has quickly added a handful of creatives to work on the account. Among those joining the VW team are copywriter Jed Cohen and art director Karl Haddad, who arrive from StrawberryFrog. While at the Frogpond, the Miami Ad School grads worked on accounts including Morgan Stanley and Jim Beam (including the recent Willem Dafoe-starring “Parallels” spot).

In addition to Cohen and Haddad, Deutsch LA has also brought on CP+B alum Runak Chavoshi to also serve as art director on VW. During her two years at Cripsin, Chavoshi served as interactive AD on projects including Best Buy’s “Twelpforce.” She also won a One Show Pencil and ADDY for her work on Simpsonizeme.com.