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Posts Tagged ‘Kevin Costner’

ESPN Sends Off U.S. Team with Revamped ‘I Believe’

With only two days until the 2014 World Cup kicks off in Brazil, ESPN has released a revamped version of their “I Believe” spot (which we covered back in April) as a send off to the U.S. team.

The new spot, created in-house, augments the crowd chants of “I believe that we will win” from the original with celebrities — such as Kevin Costner, Ice Cube, Whoopi Goldberg, Jon Hamm, Jimmy Kimmel, and Andrew McCutchen — slowly working their way through the line. Unfortunately, the approach doesn’t really add any life to the blase anthem. If you’re a big fan of the team, you’re already excited for the World Cup to start. If not, ESPN’s latest spot won’t really do anything to entice you.

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Friday Morning Stir


-NYC/San Francisco-based content creation/production company Bodega has brought on Viacom/VH1 alum Michael Flexner as head of production.

-Chicago/L.A.-based creative prodco Flavor has added Christopher Elliott as finishing/VFX editor.

-According to Kantar Media, this years Oscars are expected to rake in nearly $100 million in ad revenue. link

-Sherlock Digital, a new digital communications consultancy, officially launched today in London and Sao Paulo. link; link

-Ad tech company 33Across has launched the Intent Signal Platform, which helps create new in-view ad units for advertisers and publishers. link

-SF/L.A.-based creative production company Portal A tapped NFL WRs Michael Crabtree, Dez Bryant and Alshon Jeffery to promote 3 Days to Kill, Kevin Costner‘s new attempt at becoming the next Liam Neeson (above).

Kevin Costner Lends Voice to MLB Opening Day Spot

In just 13 days, Major League Baseball and the boys of summer will kick off their 2011 season. With the NFL heading for a lockout, it just might be baseball’s big year to reclaim the title as “America’s Game,” and really, when was the last time you saw this much patriotism crammed into a 30-second television spot? What about Obama and Bush throwing out pitches back-to-back? Everyone’s happy.

The guys at W+K got Mr. Field of Dreams himself, actor Kevin Costner, to give the ad a little celebrity push. Aside from making a movie about the sport every two years, Costner co-owns a northern Illinois independent league team and regularly visits University of Texas games and practices. Generic-sounding voice notwithstanding, he is the Hollywood personification of baseball, and the right man to give the league his endorsement.

Not into the MLB? Look at it this way: once March Madness subsides, the Bulls win the NBA championship and the NFL lockout is official, baseball is all we have. And, until we fix the BCS and take away Cam Newton‘s Heisman Trophy, NCAA football will always disappoint. If you’re looking for a bandwagon to jump on this year, word has it that the Milwaukee Brewers finally got themselves some pitching. Credits after the jump.

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