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Posts Tagged ‘Kevin Spacey’

Activision Enlists Kevin Spacey for ‘Call of Duty: Advanced Warfare’ Reveal Trailer

Ant Farm and Activision have released the official reveal trailer for Call of Duty: Advanced Warfare, the upcoming title in the best-selling series, featuring the voice (and digital likeness) of Kevin Spacey.

Audio from the spot was leaked several days ago, which some hypothesized was from a House of Cards viral campaign. With the audio already making the rounds, Activision posted the reveal trailer late last night, Adweek reports. The 2:46 trailer features Spacey’s character pontificating about the futility of attempting to spread democracy. What people really want, he insists, is someone to protect them and give them boundaries. You know, someone like him. The spot ends with the “Power Change Everything” tagline, and November 4th release date.

Advanced Warfare is a bit of a departure for the Call of Duty series, with the story centering around an ill-intentioned private military corporation. As a tie-in, 72andSunny and Activision teamed up with Vice to produce a chilling short documentary on the rise of private military contractors and whether the events of Call of Duty: Advanced Warfare could actually happen. It makes for a few minutes of interesting (and pretty damn scary) viewing, and one of the more intriguing pieces of branded content we’ve seen. We’ve included it after the jump, along with limited credits for the reveal trailer.

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Thursday Morning Stir

-It’s already that time again as the Webby Awards crew has announced their 18th annual call for entries. Judges for 2014 include Kevin Spacey and David Droga. link

-Director Rob “Whitey” McConnaughy, formerly with Hungry Man, has signed with bi-coastal prodco, humble.

-While we’re on the subject, director/screenwriter Keith Bearden, who lives in NYC but makes commercials in France, has joined the roster of Euro prodco, Wanda. link

-Global children’s charity Touraid has appointed Arc Worldwide’s London branch as its sole marketing agency.

-Apparently, demand is high for a job at Yahoo. link

Roman Coppola Takes First Stab at Hotel Commercials

Embassy Suites Hotels have been laying dormant when it comes to TV adverts for nearly four years now, but that will change come March 6 thanks to its AOR, BBDO Atlanta, and commercial/music video director Roman Coppola. The teaser above is part of the hotel chain’s $15 million multi-platform brand awareness initiative that will include the usual TV, print, OOH and online components.

The campaign stars a Kevin Spacey lookalike dubbed Mr. More who gloats about how much more you receive while saying at the hotel, from spacious, two-room suites and complimentary, cooked-to-order breakfast to free beverages, snacks and so on. As mentioned, the TV spots mark the hotel commercial debut for Coppola, who’s helmed music vids for Green Day, Fatboy Slim and Daft Punk and has also served as second unit director for dad Francis and sister Sofia.  According to a statement from John Lee, Embassy Suites, Hilton Worldwide VP of brand marketing, “Roman’s quietly off-kilter sensibility and innate understanding of the brand’s personality was a great match for us.”

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