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Posts Tagged ‘Kevin Spacey’

Ant Farm Teases Call of Duty: Advanced Warfare Release for Activision

With the release of Activision’s Call of Duty: Advanced Warfare coming up on November 4th, Ant Farm has released a 60-second gameplay trailer, the last piece in the long advertising onslaught for the game, which kicked off with a reveal trailer starring Kevin Spacey (who voices a character in the game) back in May. 

Lines from Spacey’s in-game character hold together the trailer, along with gameplay footage and quotes from advanced reviews of the title, such as Forbes‘ “…transcends the line between game and film…” The spot highlights the changes from previous iterations in the franchise, touting a more important plot and improved multiplayer while putting the game’s improved graphics on display. Fans of the franchise have probably already put in their pre-orders but emphasizing the changes in the franchise could bring some newcomers on board.

“We’ve been partners with Activision on the Call of Duty franchise from its infancy, and over the years we’ve had the fantastic opportunity to see it grow to become the massive pop culture phenomenon it is today,” said Rob Troy, chief creative officer at Ant Farm. “This year, the graphics and the multiplayer aspects of Advanced Warfare took a huge leap forward, so the creative aspects behind this campaign needed to pay homage to that.” Read more

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Friday Morning Stir


-180LA got Ian Walsh to find and surf a “Ghost Wave” for HP (video above).

-Brands turn to robotic digital personas for customer service.

-Piper Jaffray survey finds teens are fleeing Facebook.

-Todd Bieber, creative director at UCB Comedy, on “How to make funny brand videos that don’t suck.”

-How brands got swept into the Hong Kong protests.

-Kevin Spacey believes the future of television is online.

-Ogilvy & Mather Indonesia has been appointed digital agency for Vaseline Women in Indonesia.

-Starcom MediaVest Group has created a London Operations Team in an attempt to spark growth.

TBWA Employs Star Voices for Conservation International

TBWA Media Arts Lab has launched a star-studded campaign for Conservation International, entitled “Nature is Speaking,” which employs celebrities as elements of nature delivering the message that environmental reform is an immediate concern.

Star voices include Julia Roberts as Mother Nature, Harrison Ford as The Ocean, Kevin Spacey as The Rainforest, Edward Norton as The Soil, Penelope Cruz as Water and Robert Redford as The Redwood. The campaign debuted at SXSW Eco and rolled out yesterday on YouTube, with the Mother Nature film highlighted on www.conservation.org. That nearly two-minute video functions as the campaign’s center point and introduction. Roberts, as Mother Nature, casts aside the notion that nature is something separate from people to be used. “I don’t really need people, but people need me,” Roberts intones over footage of natural marvels (bonus points for time-lapse footage of oyster mushrooms growing). She goes on to point out how the fate of humans is linked to nature. “When I thrive, you thrive,” she says. “When I falter, you falter — or worse.” She concludes, “One way or another, your actions will determine your fate. Not mine…I am prepared to evolve, are you?” It’s a powerful message, hammering home the immediacy of the issue with emotion.

It also functions as something of a rebranding for the environmental movement. As Dr. M. Sanjayan, Conservation International’s executive vice president and senior scientist points out in a press release, “The environmental movement has missed the mark when talking about nature because it tends to present nature as something that is separate from people. By making it clear that people need nature to survive, we are turning the conversation around and making the movement relevant to entirely new audiences.”

As the campaign continues, Conservation Internation will highlight a different film each week on www.conservation.org, with an accompanying post on its Human Nature blog. Next week will focus on The Ocean (voiced by Vice Chairman of Conservation International Harrison Ford), followed by The Rainforest (voiced by Spacey) and The Soil (Norton). We’ve included Ford and Spacey’s contributions after the jump. The campaign also includes a social extension, with HP promising to donate one dollar to Conservation International, up to one million, for every use of the #NatureIsSpeaking hashtag. Read more

Activision Enlists Kevin Spacey for ‘Call of Duty: Advanced Warfare’ Reveal Trailer

Ant Farm and Activision have released the official reveal trailer for Call of Duty: Advanced Warfare, the upcoming title in the best-selling series, featuring the voice (and digital likeness) of Kevin Spacey.

Audio from the spot was leaked several days ago, which some hypothesized was from a House of Cards viral campaign. With the audio already making the rounds, Activision posted the reveal trailer late last night, Adweek reports. The 2:46 trailer features Spacey’s character pontificating about the futility of attempting to spread democracy. What people really want, he insists, is someone to protect them and give them boundaries. You know, someone like him. The spot ends with the “Power Change Everything” tagline, and November 4th release date.

Advanced Warfare is a bit of a departure for the Call of Duty series, with the story centering around an ill-intentioned private military corporation. As a tie-in, 72andSunny and Activision teamed up with Vice to produce a chilling short documentary on the rise of private military contractors and whether the events of Call of Duty: Advanced Warfare could actually happen. It makes for a few minutes of interesting (and pretty damn scary) viewing, and one of the more intriguing pieces of branded content we’ve seen. We’ve included it after the jump, along with limited credits for the reveal trailer.

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Thursday Morning Stir

-It’s already that time again as the Webby Awards crew has announced their 18th annual call for entries. Judges for 2014 include Kevin Spacey and David Droga. link

-Director Rob “Whitey” McConnaughy, formerly with Hungry Man, has signed with bi-coastal prodco, humble.

-While we’re on the subject, director/screenwriter Keith Bearden, who lives in NYC but makes commercials in France, has joined the roster of Euro prodco, Wanda. link

-Global children’s charity Touraid has appointed Arc Worldwide’s London branch as its sole marketing agency.

-Apparently, demand is high for a job at Yahoo. link

Roman Coppola Takes First Stab at Hotel Commercials

Embassy Suites Hotels have been laying dormant when it comes to TV adverts for nearly four years now, but that will change come March 6 thanks to its AOR, BBDO Atlanta, and commercial/music video director Roman Coppola. The teaser above is part of the hotel chain’s $15 million multi-platform brand awareness initiative that will include the usual TV, print, OOH and online components.

The campaign stars a Kevin Spacey lookalike dubbed Mr. More who gloats about how much more you receive while saying at the hotel, from spacious, two-room suites and complimentary, cooked-to-order breakfast to free beverages, snacks and so on. As mentioned, the TV spots mark the hotel commercial debut for Coppola, who’s helmed music vids for Green Day, Fatboy Slim and Daft Punk and has also served as second unit director for dad Francis and sister Sofia.  According to a statement from John Lee, Embassy Suites, Hilton Worldwide VP of brand marketing, “Roman’s quietly off-kilter sensibility and innate understanding of the brand’s personality was a great match for us.”

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