PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Posts Tagged ‘Kim Gehrig’

Asics Wants You To Beat Yourself

Competitively, not abusively. The Asics “Better Your Best” campaign created by 180 Amsterdam asks you to embrace the athletic quest for self-improvement that usually disappears from New Year’s resolution lists by mid-January. It’s encroaching on that “My Better is Better than Your Better” Nike sentiment from years past, but not enough to warrant the benign fury of the commenters. Winning against yourself is always less messy than whooping on others.

The commercial’s message can only be described as marathon running sessions inspired by zombie apocalypses inspired by Memento. However, the problem with bettering your best in a race against yourself is that you always lose–probably a fallacy Asics doesn’t want you to think about if you like the glass half-empty. Still, a viscerally powerful spot worth watching.

On a side note: there are six short films where international athletes like tennis player Gael Monfils and volleyballer Dragan Travica discuss ways they focus on continuously improving at their respective sports, but these don’t add much to the campaign. They’re full of athlete-speak cliches we’ve all heard a thousand times too many. Asics and 180 can still better their better for next time. Credits and one of the shorts after the jump.

Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Friday Odds and Ends

-Just-fired Peter Arnell sues his former employer, Omnicom, for $1 million. link

-Groupon apologizes for its Super Bowl gaffe. link

-Michael Pardee, former head of Asylum’s commercials division, has left the prodco to start up his own Venice, CA-based VFX house, dubbed The Mission.

-Cool: Joy Division “Transmission” stop-motion (above). link

-R/GA was named U.S. digital AOR for 120-year-old spice brand, McCormick’s. link

-Indie mobile ad network Greystripe invades Europe. link

-Twitter’s message to advertisers: Dig deeper. link

-Home Depot appointed a new CMO. link

-Reddit adds new staff to help boost ad sales and thwart downtime. link

-Mother creative-turned-director Kim Gehrig signed to the roster of London-based prodco, Somesuch & Co.

-Business Insider lists its top 10 most successful rebranding campaigns ever. link