PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Posts Tagged ‘Kristina Slade’

JNA Advertising Dreams Big for Kansas Lottery

Overland Park, Kansas agency JNA Advertising teamed up with Superlounge directing duo Jacob/Slade in a new campaign for Kansas Lottery aggressively telling viewers to “Dream Big.”

In the spot, “Big TV,” a man tells his wife he’s dreaming of a bigger TV. This causes her to morph into a drill sergeant (“Dream Sergeant”) who admonishes him to “Start dreaming like a man” and “Dream big or dream somewhere else.” The slightly bizarre character will reappear over the course of the campaign, in a handful of 30 and 15-second ads.

“The JNA team had such a great concept and a great character with the Dream Sergeant, so the question for us was ‘How can we underscore the notion that people may be imagining the Dream Sergeant, as well as serve the weird funniness of it all?’” said Kristina Slade.

“Kristina and I have been together for twelve years, so we have a long history of exchanges, a give and take that informs our ideas and work relationship,” added Enno Jacobsen. “Kristina is more strategically-minded and I’m more experienced in technique, but the shooting process is spontaneous and fluid, rather than a division of labor.”

This campaign marks the German-born duo’s first campaign in the US, following the duo’s recent work for adhesive brand Tesa. Read more

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Lam Takes Head Post on ADC ‘Interactive’ Jury

Seven months after taking on an ECD post at McCann NY, Natalie Lam gets some kudos gets some nods from the Art Directors Club by being named jury chair. The Interactive ACD prize will be judged by these folks:

Natalie Lam (jury chair), executive creative director, McCann Erickson, New York, NY, USA
Miguel Calderon, chief executive officer, Grupo W, Saltillo, Coahuila, Mexico
Belen Coca, chief creative officer, La Despensa, Madrid, Spain
Jacob Cohen, founder, Stackhouse, New York, NY, USA
Wade Convay, executive creative director, R/GA, New York, NY, USA
Marta Cutler, partner, writer, Blok Design, Toronto, Ontario, Canada
Daniele Fiandaca, head of innovation, Cheil London, UK
Naoki Ito, chief creative officer, Party, Tokyo, Japan
Mehera O’Brien, director, Miami Ad School, New York, NY, USA
Karin Onsager-Birch, associate reative director, Goodby Silverstein & Partners, San Francisco, CA, USA
Karyn Pascoe, executive creative director, Organic, New York, NY, USA
Steve Persico, copywriter, Leo Burnett Toronto, Ontario, Canada
Malcolm Poynton, chief creative officer, Sapient, London, UK
Jens Schmidt, creative director, Moccu GMBH, Berlin, Germany
Kristina Slade, creative director, AKQA, San Francisco, CA, USA
James Widegren, partner, executive creative director, Your Majesty, New York, NY, USA