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Posts Tagged ‘Marco Perez’

Grey, NY Launches Global Effort for Marriott

Grey, New York teamed up with production company Supply&Demand and director David Holm in its new global campaign for Marriott Hotels & Resorts, shot in Instanbul, Turkey.

Supply&Demand sent Holm to Instanbul early, to allow a week of scouting prior to awarding the job and Holm’s scouting session ended up providing much of the inspiration for the 60-second spot.

“David’s earlier work ended up becoming our style guide for the shoot,” acknowledged Creative Director Denise O’Bleness. “His images, ideas and research went as far as Marriott’s global print campaign that also uses his beautifully composed shots…”

The spot is well-shot and composed, with the beauty of Instanbul providing most of the appeal. “Let’s go somewhere brilliant” says a text overlay shortly after the opening shots of the city. “Travel is a journey” reads another message over the spot’s generic soundtrack, leading into the “Travel brilliantly” tagline.
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Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Grey SF, Norton ‘Boldly Go’ Over the Top

Grey San Francisco has created a new rebranding campaign for Norton that demonstrates a certain flair for the dramatic.

The anthem ad at the center of the campaign features lines like “The boldest gift has yet to be given,” “The boldest file has yet to be downloaded, without a second thought” and “The boldest life is out there.” At its conclusion, the spot advises, “Go boldly and you will find bliss.”

To us, this message translates as: “Go ahead and download that torrent; your antivirus software can handle it.”

Our protagonist–presumably so excited by Norton’s software that he can’t contain himself–proceeds to triumphantly rip off his own shirt. Maybe it was the confidence that came from knowing that his photo folders are safe…even if they’re not on the cloud.

Digital ads will appear on CBS News, CNN, Forbes and YouTube, with print ads planned for The Wall Street Journal and Forbes.

We’ve got credits after the jump. Read more

Carl’s Jr./Hardee’s: The Sexiest Names in Fast Food

It’s been years since I’ve seen a Hardee’s. I think there might be one outside of Lambeau Field in Green Bay? And, I don’t think I’ve ever seen a Carl’s Jr. Maybe that’s just a West Coast thing? I honestly don’t know.

Regardless, when the restaurant chains’ owner CKE announced in January that they were taking their ad business to El Segundo, California-based David&Goliath, our commenters were hoping that maybe, just maybe, D&G would find a way to “elevate the work.” It’s hard to believe (or is it) that it’s already been over three years since the company’s former AOR, Mendelsohn Zien, had Paris Hilton rubbing her soaped-up body all over a car while eating a Carl’s Jr. cheeseburger. Indeed, next to Paris Hilton, that burger looked very, very sexy.

What crazy new direction would D&G take in for their first spot as the brands’ AOR? Apparently, they’re still using scantily-clad models eating the chains’ sandwiches in slow-motion to lure the horny-man demographic to the restaurants. The big difference is that this a turkey sandwich the model is eating. It’s under 500 calories which, according to a press release, qualifies it for Men’s Health‘s list of “Eat this, not that.” And, hey, anything without Paris Hilton is a definitely upgrade. Credits after the jump:

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