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Posts Tagged ‘Martin Sorrell’

Chances of Omnicis/Publicom Merger Now Less Than 50/50

publicis-omicron

If you’re a gambling man, you might want to bet against the pending mega-merger and the double-headed hydra it would create.

Earlier this week, WPP‘s Martin Sorrell gleefully told Reuters–via a little birdie–that chances of the deal going through were less than even. Yesterday, The Wall Street Journal reported that analysts at Albert Fried had lowered the official odds to 40% (the previous number was 66%) while downgrading  the theoretical stock price from $70 to $56.

The fact that Publicis recently lost Microsoft, Samsung and Miller Lite didn’t help; the defections have compounded risks created by a clashing of egos over the contested CFO role.

All involved parties still say the deal will go through, primarily because “there’s a $500 million break-up fee at stake”, so we expect to see a few more upbeat press releases in the days ahead.

As principals at both companies sweat a bit more heavily this week than last, WPP may have already begun planning its victory lap.

J. Walter Thompson Company Is Your New JWT

JWT_150_Owl_Logo_Black

The week’s biggest spoiler to date has nothing to do with “Game of Thrones” or “Mad Men.”

Martin Sorrell of WPP dropped an extremely premature bomb during an “executive breakfast” hosted by the Wall Street Journal: JWT will once again become the J. Walter Thompson Company as part of its 150th anniversary “rebranding.”

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Wednesday Morning Stir

2232ca7-Beats Music hires Bozoma Saint John as first marketing chief (photo above). link

-YouTube’s 10 most-shared ads of March. link

-Former Patagonia CEO Casey Sheahan joins Backbone Media as senior advisor. link

-Apple expands iAd to non-developers. link

-WPP’s Martin Sorrell says ad industry underestimates effects of Snowden leaks. link

-The five content marketing questions Advertising Week Europe must answer. link

Thursday Odds and Ends

niveainterngram

-The Cannes Lions folks have announced their first speakers for the 2014 fest which include everyone from Sir Martin Sorrell to electronic music pioneer, Carl Craig. link

-MEC has appointed digital media vet and iCrossing alum Rachel Pasqua as head of mobile for MEC North America.

-Forgot to mention this yesterday, but following a review, Deutsch New York has been appointed as integrated agency lead for Jägermeister, which previously worked with agencies like Mistress.

-Former Mazda at The Garage VP/creative director Todd Miller has joined The Integer Group as SVP/ECD and will work out of the shopper marketing agency’s Des Moines office.

-The New York Festivals “World’s Best Advertising” competition has added more names to its 2014 executive jury including Amusement Park CEO/CCO Jimmy Smith and SapientNitro worldwide CCO, Gaston Legorburu link

-Hey, social media-savvy kids, up for a paid internship in Europe? Well, Nivea has teamed up with digital partner AKQA to launch #Interngram. Details here.

-Dentsu posted a 66.4 percent revenue gain to approximately $4.1 billion for the nine months ended Dec. 31. link

Tuesday Morning Stir

-WPP/GroupM media agency network Mindshare has appointed Mindshare has appointed agency vet David Pullan to the dual role of New York office lead and Unilever client lead/North America.

-Speaking of WPP, Martin Sorrell & Co. have bought a 30 percent stake in New York-based Richard Attias & Associates. link

-San Francisco-based creative studio Bonfire Labs has appointed Saatchi & Saatchi/DMB&B alum Marcus Park and Tom Westerlin as creative directors.

-Agencia Africa and Itau, official bank of the Brazilian national soccer team, transforms the South American nation to herald the 2014 FIFA World Cup (above).

-Facebook is testing video ads that will autoplay in both your desktop and mobile feeds. Wonderful. link; link

Thursday Odds and Ends

 

-Sir Martin Sorrell & Co. at WPP have released their Q3 report. Among other things, the holding company reports a seven-percent revenue increase from last year. link

-R/GA don Bob Greenberg, Martin Agency president Mike Hughes and BBH co-namesake Sir John Hegarty are among the inductees at the AAF’s 65th Advertising Hall of Fame ceremonies, which take place April 7, 2014 in NYC. The Walt Disney Company is the corporate inductee. link

-Speaking of WPP, Rockfish, which is housed within the WPP Digital network, has launched a new site for new client, national fast-casual chain Corner Bakery Cafe. link

-Nikon heads to the Scottish plains for the first of a handful of teasers to promote its retro-style DSLR camera (above). link

-Here are your judges for One Club’s 2013 OneScreen Short Film Festival. link

-Cinematographer Tuomo Virtanen has joined the roster of Pacific Palisades creative management firm, colleen. Here’s Virtanen’s reel.

-According to Campaign, pharma giant GlaxoSmithKline has put its global digital account up for review. link

-San Francisco/L.A.-based creative studio Portal A, which produced this effort for L’Oreal’s Vichy earlier this year, has acquired viral video production company, Seedwell.

-According to WSJ, Twitter plans to sell shares for $17-$20 each. link

-YouTube is reportedly readying its music subscription service for as soon as December. link

Monday Odds and Ends

 

-Havas Sports & Entertainment unit ignition has appointed former OgilvyAction VP/CD John Teter as global creative director.

-CBS Films has expanded its relationship with Starcom USA, awarding the agency its digital media buying/planning business that includes paid social, search and display.

-Aussie rugby players welcome New Zealand’s famed All Blacks in a new campaign from Melbourne-based Arnold Furnace and Volvo (above).

-Yahoo chief Marissa Mayer and WPP don Sir Martin Sorrell have joined the list of speakers at this year’s IAB MIXX Conference. link

-Acxiom alum Todd Cullen has joined Ogilvy as global chief data officer.

-Following a review, Dallas-based indie agency Firehouse has been named creative AOR for San Antonio-based Mexican restaurant chain, Taco Cabana, effective immediately.

-L.A.-based digital agency Modus Operandi has brought on Carolyn Davine as executive producer.

-R/GA and Techstars have joined forces to launch the startup-focused “Connected Devices Accelerator.” link

-Myrtle Beach, SC-based The Brandon Agency has welcomed 22squared/Rawle-Murdy alum Tyler Easterling as its new COO.

Tuesday Morning Stir

-After spending the last two-and-a-half years as director/social media at R/GA, Ryan McLaughlin has headed to Tribal Worldwide to assume the new role of chief strategy officer. McLaughlin will be based in Tribal’s New York office.

-Sir Martin Sorrell has joined LinkedIn today as an influencer and has penned his first post, which includes his thoughts on the “Washington Kindle.” link

-If you have a few minutes to spare, here’s Team One’s final trailer for 2K’s The Bureau: XCOM Declassified dubbed “The Aftermath” (above).

-Interbrand’s Johannesburg hub, Interbrand Sampson de Villiers, has appointed Sarah Lent as managing director.

-In an effort to “streamline the process of producing interactive digital projects,” the AICP folks have released their “Digital Statement of Work.” link (.pdf)

-Gary Schechner has joined Publicis Groupe-owned Rosetta as partner/head of marketing and will be based in the agency’s Los Angeles office.

What Does the Publicis/Omnicom Merger Mean for the Industry?

As one might imagine, the announcement (and Vine video) of the biggest merger in advertising history is causing quite a reaction from those in the industry. Above, Keith Hunt, managing partner of M&A consulting firm Results International, hypothesizes about the implications the newly formed Publicis Omnicom Group will have.

As Hunt notes, the merger means the company will be able to buy media very cheaply, leapfrogging WPP in the process. But, Hunt wonders, how far can you push down prices? At one point do vendors draw the line?

Also, Hunt says, there’s the issue of who’s in charge. Co-chief execs, John Wren (Omnicom) and Maurice Levy (Publicis)  are elder statesmen. Levy, the older of the two at 71, is now on the hot seat in terms of naming a successor, that is, if the balance of power between Publicis and Omnicom remains a priority. As WPP’s Martin Sorrell said in an interview today, “It’s a nil-premium merger — effectively a takeover of Publicis by Omnicom [without exchange of money].”

Finally, says Hunt, there’s the matter of positioning. It benefits the new company to frame the merger as one that hinges around new technologies and emerging markets, allowing Publicis Omnicom Group to compete against tech companies outside advertising agencies like Adobe. “Exciting times,” he adds before staring into the camera wistfully. It’s only the beginning.

Check out Wren and Levy bonding after the jump.

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Friday Morning Stir

-MJZ took home the most 2013 AICP Show awards last night (eight in all) including the Advertising Excellence/Campaign prize for the DirecTV work created by Grey and helmed by Tom Kuntz. Flickr pics from last night’s event can be found here and take a gander at the full winners list here.

-Ogilvy London is behind a new campaign for Expedia U.K. (above, second spot here).

-Here’s what Sir Martin Sorrell and Kering CEO Francois Henri-Pinault had to say at this week’s Fortune Global Forum in China. Images here. link

-In other WPP-related news, the agency’s VML unit has acquired a minority stake in Polish shop, Heureka Group, which will be rebranded as VML Poland. link

-Facebook plans to cut half of its ad products over the next six months. link

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