TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Martin Sorrell’

Tuesday Morning Stir

-After spending the last two-and-a-half years as director/social media at R/GA, Ryan McLaughlin has headed to Tribal Worldwide to assume the new role of chief strategy officer. McLaughlin will be based in Tribal’s New York office.

-Sir Martin Sorrell has joined LinkedIn today as an influencer and has penned his first post, which includes his thoughts on the “Washington Kindle.” link

-If you have a few minutes to spare, here’s Team One’s final trailer for 2K’s The Bureau: XCOM Declassified dubbed “The Aftermath” (above).

-Interbrand’s Johannesburg hub, Interbrand Sampson de Villiers, has appointed Sarah Lent as managing director.

-In an effort to “streamline the process of producing interactive digital projects,” the AICP folks have released their “Digital Statement of Work.” link (.pdf)

-Gary Schechner has joined Publicis Groupe-owned Rosetta as partner/head of marketing and will be based in the agency’s Los Angeles office.

What Does the Publicis/Omnicom Merger Mean for the Industry?

As one might imagine, the announcement (and Vine video) of the biggest merger in advertising history is causing quite a reaction from those in the industry. Above, Keith Hunt, managing partner of M&A consulting firm Results International, hypothesizes about the implications the newly formed Publicis Omnicom Group will have.

As Hunt notes, the merger means the company will be able to buy media very cheaply, leapfrogging WPP in the process. But, Hunt wonders, how far can you push down prices? At one point do vendors draw the line?

Also, Hunt says, there’s the issue of who’s in charge. Co-chief execs, John Wren (Omnicom) and Maurice Levy (Publicis)  are elder statesmen. Levy, the older of the two at 71, is now on the hot seat in terms of naming a successor, that is, if the balance of power between Publicis and Omnicom remains a priority. As WPP’s Martin Sorrell said in an interview today, “It’s a nil-premium merger — effectively a takeover of Publicis by Omnicom [without exchange of money].”

Finally, says Hunt, there’s the matter of positioning. It benefits the new company to frame the merger as one that hinges around new technologies and emerging markets, allowing Publicis Omnicom Group to compete against tech companies outside advertising agencies like Adobe. “Exciting times,” he adds before staring into the camera wistfully. It’s only the beginning.

Check out Wren and Levy bonding after the jump.

Read more

Friday Morning Stir

-MJZ took home the most 2013 AICP Show awards last night (eight in all) including the Advertising Excellence/Campaign prize for the DirecTV work created by Grey and helmed by Tom Kuntz. Flickr pics from last night’s event can be found here and take a gander at the full winners list here.

-Ogilvy London is behind a new campaign for Expedia U.K. (above, second spot here).

-Here’s what Sir Martin Sorrell and Kering CEO Francois Henri-Pinault had to say at this week’s Fortune Global Forum in China. Images here. link

-In other WPP-related news, the agency’s VML unit has acquired a minority stake in Polish shop, Heureka Group, which will be rebranded as VML Poland. link

-Facebook plans to cut half of its ad products over the next six months. link

Friday Odds and Ends

-San Francisco-based Evolution Bureau and production company Unit 9 celebrate “The Legend of Cannes” with an interactive, panoramic experience for Chivas Regal. link

-Speaking of, feel free to vote on Cannes Lions, YouTube and Mindshare’s joint effort, “Lions Live.” link

BBDO’s latest AT&T spot for the brand’s ongoing “It Can Wait” campaign is yet another heartbreaker/tearjerker (above).

-CP+B is having some fun with the #FML hashtag in its latest effort for Jell-O. link

-An ECD at a global mobile ad agency takes square aim at Sir Martin Sorrell. link

-AKQA helps you create a “Run Track” for your Nike+ activity. link

-It looks like GSD&M has finally taken down the “Idea City” portion of its sign. link

Tuesday Odds and Ends

-Valleywag tells us how Foursquare plans to earn ad revenue from check-ins. link

-New York-based editorial company Crew Cuts has welcomed Julienne Guffain as lead mixer/sound designer.

-Want to know what WPP don Sir Martin Sorrell made in 2012, taking into account salary cut and all? link

-With the help of BBDO New York and director Meagan Cignoli, home improvement chain Lowe’s has marked its first use of Vine with a spring campaign called “Lowe’s Fix in Six” (one Vine above, see more here, here and here).

-Unilever-owned ice cream staple Ben & Jerry’s appointed Denstu-owned 360i as its new strategic digital agency of record. link

-Here’s how CERN is celebrating the worldwide web’s 20th birthday. link

Friday Morning Stir

-Here are your 2013 AICP and AICP Next Awards shortlists. link

-Among other things, Sir Martin Sorrell says he’s “not proud” of WPP’s 2-3% organic revenue growth in Q1. link

-Santa Monica-based in-image ad platform GumGum has promoted VP of finance Phil Schraeder to chief operating officer.

-Philly-based agency LevLane was appointed as the first AOR for the newly formed Massage Envy Cleveland regional franchisee co-op. Budget and fellow review finalists were undisclosed.

-Nearly a year after leaving RAPP, Marty Cooke and his new firm, Cooke&Co. have teamed up with Click 3X to show us “variations on a hail” for the NYC Taxi & Limo Commission (above).

Wednesday Morning Stir

-Cheil U.K. has appointed CBS Outdoor alum Fiona FitzGibbon as its first head of out-of-home.

-Staying in the U.K. for a sec, London-based experiential agency Ignite (not to be confused with Ignition or Ignited) has promoted Simon Tracey to head of client services while hiring Tom Lovegrove as senior account/planning director and Lance Woodbridge as staffing manager.

-With Joel Ewanick out of the picture, GM and Facebook have rekindled their relationship. link

-Here’s the latest entry in Saatchi & Saatchi London’s ongoing “Toyota Positive” series (above).

-The Bees Awards has extended its deadline for entry to April 19, with winners to be announced online on May 31. link

-Surprise, surprise, Sir Martin Sorrell has once again topped the Sunday Times‘ advertising “Rich List.” link

Tuesday Morning Stir

-SapientNitro Minneapolis has welcomed John Biondi as creative director and Adina Dahlin as director of marketing strategy.

-Well, we can’t ignore the elephant in the room. Santa Monica-based RPA has held on, somewhat, to the Honda business, retaining creative duties, while Mullen takes over on Acura, previously at RP&, and MediaVest snags media duties. link

-TJ Crawford has joined MARC USA as director, interactive strategy.

-Is Converse nabbing a trick from Diesel’s playbook? (above) link

-Sir Martin Sorrell‘s response to nonsense: “Don’t be a chimp.” link

-Mac Macdonald has been appointed as the first president of Sid Lee Amsterdam.

It Appears We Were Right About a G2, Ogilvy Union

This looks like a pretty legit report from the London newswires and it confirms what we first speculated on last week, that G2 was separating from Grey and aligning under Ogilvy. Well, this just adds to what’s already been a busy week for Martin Sorrell and the gang at WPP. Here’s what appears to be the official announce, verbatim:

“LONDON—WPP (NASDAQ:WPPGY), the world’s leading communications services group, announces that its wholly owned subsidiaries, OgilvyAction and G2, will come together in a joint venture to form a company within the Group that becomes the largest and most geographically complete activation agency in the world.

The new entity marries the skill sets of two successful global businesses, which will operate in more than 100 offices in 56 countries. They bring complementary expertise in consumer activation, trade marketing, shopper marketing, one-to-one marketing and digital activation.

Read more

WPP Takes Over john st.

You may have heard the word (shout out to the Toronto Egotist for the tip), but yes, Toronto-based john st. is the latest shop to be swooped up by Sir Martin Sorrell & Co. at WPP. As of now, though, neither john st,’s name/structure nor location will be affected by the WPP purchase, which comes just over two years after the holding company added fellow notable Canadian agency TAXI to its roster.

In a statement, Arthur Flesichmann, president/CEO of 12-year-old john st.,  known for quirkier efforts like the Granny-starring National Sweater day work and “Buyral, says the agency “…will continue to do the kind of work that has made our clients and us unignorable for the past 12 years. But now we will be able to offer services in areas that clients are asking for such as media, direct and public relations.”

Financial details of the WPP/john st. deal have not been disclosed. Current staff count at the newly acquired agency is approximately 100 and notable current clients include Mitsubishi, ING Direct, TJX (Winners, Marshalls), Kobo and AstraZeneca. Marketing fills in more of the blanks on this news here.

<< PREVIOUS PAGENEXT PAGE >>