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Posts Tagged ‘Marty Stock’

Cavalry Crafts ‘Anthem’ for Coors Light

Cavalry has a new campaign for Coors centered around a 30-second anthem ad.

The spot opens up with man with goggles on staring at a bottle of Coors, presumably at a bottling plant, accompanied by the message “Coors Light is always cold filtered.” Then the scene shifts to a group of friends out at a bar and the message continues, “Because Friday” and the scene shifts again to a house party as we see “Leads to Saturday” on the screen. The spot goes on to suggest that “…every day deserves cold bottled” Coors Light. It’s all pretty straightforward and not a bad approach for a beer whose biggest selling point is how cold it is. Still, we can’t help but wish that they’d air this one as well. Read more

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DFCB Chicago Promotes Roy, Loses Stock

Draftfcb’s Chicago hub has elevated EVP, group management director Rahul Roy to the role of director of account management. Roy, who has been with the agency for eight-and-a-half years, will take over for Marty Stock, who is leaving to join up with the new WPP group dedicated to MillerCoors. From what we’re hearing, Stock has been tapped to serve as president of said WPP group. We’ve obtained a memo that Draftfcb Chicago CCO Todd Tilford and president Michael Fassnacht sent to staff this morning concerning the news. Read below and the rest after the jump.

To: Draftfcb Chicago

From: Michael Fassnacht and Todd Tilford
Re:          Congratulations, Rahul
Date:       June 5, 2012

I’m pleased to announce that Rahul Roy, EVP, group management director, has been named the Director of Account Management for the agency. In his new role, Rahul will be a member of the agency’s executive committee, and will further elevate our account management standards, our unwavering focus on the work and goals for growth.

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Thursday Odds and Ends

-It had to come to this. Cablevision customers file $450 million lawsuit over Fox blackout. link

-NYC’s anti-smoking campaign: Apparently working! *cough*  link

-Katy Perry makes us all say meow with her new perfume ad (above). link

-Gravity, or the shop formerly known as RhinoFX, opened a West Coast office in Santa Monica. link

-Kellogg’s appointed Glue Isobar to handle its pan-Euro digital ad duties. link

-CBS is seeking sponsors for its broadcast of 3D sporting events. link

-Method just published the seventh piece in its 10×10 series. link

-Sunglass Hut is looking for a “fabulous” blogger, who could earn $100K. link

-NYC will play host to @BrandsConf, which will explore the “humanization of brands.” link

-Draftfcb Chicago promoted Marty Stock to director of account management. link