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Posts Tagged ‘Matt Howell’

Senior UX Designer Leaving Arnold

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Today we can confirm a tip that Kate Tetreault, who currently holds the title of senior user experience designer at Arnold Worldwide, will soon leave her position at the agency.

Tetreault isn’t just a talented web designer; a tipster tells us that she also organized a female-focused networking group for digital media professionals in the Boston area and served as a thought leader/mentor to others in the field.

We hear that her move can be directly tied to the April departure of Arnold CDO/managing partner Matt Howell: a source tells us that Howell joined a Boston-based tech company called Vermonster (which is not just a word for a particularly large serving of Ben & Jerry’s) after leaving Arnold and that Tetreault will join him there.

Updates as we receive them.

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Howell, Arnold Parting Ways

Matt-HowellWe’ve been told by those in the know that this is “completely unrelated” to Monday’s cuts, but Arnold chief digital officer Matt Howell and Arnold are, as mentioned, parting ways. Here’s a quick statement from the agency:

“Matt Howell will be leaving his post as Chief Digital Officer at Arnold. He has been an important contributor to the agency and we thank him for his work and leadership. Over the last year, we re-engineered the agency’s operating model to move from digital as a department to digital embedded throughout the company. That vision has streamlined our structure to include four ‘super groups’ – marketing, strategy, creative and production, with digital leadership and specialists in each.”

To refresh memory if need be, Howell joined Arnold three years ago as managing partner/global CDO after serving as president of the now-defunct, Boston-based agency, Modernista! No word yet on Howell’s next stop but we’ll keep you posted when we find out.

Former ‘TIME’ Exec Takes CDO Post at ArnoldNYC

After spending two years as executive director, digital marketing solutions within Time, Inc.’s Branded Solutions division, Angela Wei is crossing back over to the agency side to assume the newly created chief digital officer role at ArnoldNYC. Wei, who has worked at the likes of Razorfish (senior producer) and FCB (VP, executive producer) during her 15-year digital media career, sounds like a welcome addition to the Arnold Worldwide family according to Andrew Benett. The agency’s CEO/Havas global CSO says in a statement, “Angela represents the best of both worlds. Someone who has worked in the advertising industry, yet also has vast digital and media experience. She knows how to foster innovative environments and how to integrate digital throughout the marketing experience.  She’s a huge win not only for Arnold’s New York office, but also for our global network.”

Once Wei steps into her chief digital officer role on Jan. 23, the exec will partner up with ArnoldNYC president Lynn Power and CCO John Staffen to expand the office’s digital/tech capabilities, and she’ll also join forces with Arnold global CDO Matt Howell to “devise and execute” the agency’s digital offering across the network.

Ex-Modernista! Men Headed to Arnold

Sources familiar with the matter confirm that Matt Howell and Sebastian Gard of Modernista fame are now headed to Arnold Worldwide. Howell (left), who spent nearly three years at the former agency and served as president before splitting last month, is rumored to be taking the worldwide head of digital post at Arnold. Gard’s new gig wasn’t revealed, but during his year-plus at Modernista!, he served as its director of social media.

As we all know, the aforementioned agency has gone through a bit of an identity crisis shift as of late that has been accompanied by layoffs and Gary Koepke‘s decision to “scale back” at Modernista! earlier this month.

Update: Yep, it’s official. Howell’s new post at Arnold will actually be managing partner, global chief digital officer while Gard joins as SVP, director of social media. Meanwhile, Bob Goodman will take on the role of VP, director of user experience. Like Gard, Goodman served in a similar role at his former employer, which in his case, was user experience director.

In addition to Howell, Gard and Goodman, Arnold has also hired five former Modernista! digital specialists with “expertise in social media, user experience and digital production.” The slew of new of hires will all be based in Arnold’s Boston office.

Update 2: The former Modernista! “digital specialists” signing on with Arnold include Greg Murphy and Matt Karolian, who will assume the roles of social media managers, and Lauren Shea and Brendon Volpe, who join as digital producers.

Modernista! Revamps Executive Team

After losing Hummer, then Cadillac and finally Palm as well as two-thirds of “old” revenue along the way, Modernista! has decided it’s time for a change starting from the top. According to BostonHerald.com, the shop is seeking a return to its glory days beginning with the announcement of a new management team, which includes creative director Davi Liu, managing director Alex Hesz, presidentMatt Howell, director of social media Sebastian Gard and creative director Xavier Teo.

New prez Howell was formerly chief interactive officer at R/GA and served as group director on Nike+, MD Hesz, who joined Modernista! in June, spent time on the digital side at DDB London and oversaw the British Airways and Johnnie Walker business at BBH.  Creative director Teo (the one kneeling) meanwhile has been with Modernista! for nearly two years and spent three years before that as a senior AD at OgilvyOne.

Modernista co-CEO/co-founder Gary Koepke tells BH that the agency has transformed into a “media-agnostic” entity over the past 18 months and says of his new executive staff, “There’s nothing better than an infusion of youth and smart young people being energetic and ready to go. It gets [co-CEO/co-founder] Lance [Jensen] and I back into making sure that the creative work is of the best caliber. We’re looking to focus on this management change right now, and let people know we’re on our way back. Not that we ever left, but people thought that we did.”

During the management shift, Modernista! happened to create an ARG effort to promote season five of Showtime’s Dexter. Check out one of the sites involved here.

More: “Catherine Heath Out at Modernista