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Posts Tagged ‘Matthew Curry’

David&Goliath Brings Back the Hamsters for Kia

To help launch Kia’s first electric vehicle, the Soul EV, the brand’s agency of record, David&Goliath is bringing back the Kia hamsters.

In the spot, entitled “Fully Charged,” several hamsters work in a high tech lab on the new Soul EV, and also turn a regular-sized hamster into a Kia hamster sized lady hamster, clad in a skin-tight leather outfit, which stirs their hamster loins. So the hamster scientist dudes run off to the pet store to get some more hamsters and turn up the party (which concludes with hamster dancing, of course).

The 60-second spot is set to the (horrible) unreleased Maroon 5 single “Animals” and will debut this Sunday during the MTV Video Music Awards. On September 2nd, a 30-second version of the spot will begin running on all major networks and cable, as well as YouTube, Facebook and Kia.com. The campaign will also include digital, OOH, POS, promotional, experiential and social elements. We’ve included the extended version of the spot above. People disturbed by the sexualization of small rodents should avoid watching. Fans of hamster dancing, on the other hand, can head here to learn the moves from the spot. Read more

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Monday Odds and Ends

-Former Saatchi & Saatchi LA ACD/art directors Brad Burke and Matthew Curry joined David&Goliath as ACD/integrated copywriter and ACD/integrated art director, respectively. The pair will work on Kia among other clients.

-Seattle-based indie consumer engagement agency Ascentium has relaunched as SMITH. link

-MEC has appointed Susan Schiekofer and Andy Wasef as president of digital and head of innovation and technology, respectively, for North America.

-Ex-Disney exec Brenda Major joined the 4A’s as VP for conferences and events.

-Digitaria Sports lead John Van Spyk was promoted to EVP at Digitaria proper.

-Multi-platform content creation company Antenna, which was born from prodco, The Ant Farm, has launched in Los Angeles. link

-Looks like The Telegraph jumped the gun on announcing a Facebook/Yahoo alliance. link

-Former Clearwire exec Michael Sievert joined T-Mobile as its new CMO. link

-Creative production company National Television has launched a new corporate identity and website. link

The SignOn.org folks will not rest til Macy’s dumps Donald Trump (above). Does it have to be just Macy’s?