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Posts Tagged ‘Matthew George’

Wednesday Odds and Ends

-CP+B’s Gothenburg office surprised Stockholm moviegoers anxious to see Skyfall with a “soda stunt” for Sony Xperia (above).

-Santa Monica agency RPA hired former Saatchi & Saatchi/JWT art director Albert Ocampo as its first-ever brand experience director. link

-Matthew George, former group planning director, communications architecture at JWT, has joined Deutsch New York as SVP, director of communications planning.

-Synaptic Digital, which was recently acquired by Definition 6, has now officially rebranded its London office as, yes, Definition 6.

-GoPro sends a nice little backhanded compliment to Olympus on Twitter. It’s all Bieber’s fault. link

-Belfast/London-based creative/tech company rehabstudio has opened up shop in NYC and has brought on former Mother director of digital production, Myke Gerstein, as its first-ever U.S.-based EP.

-Louisville, KY agency Current Marketing has changed its name to Current360 following the acquisition of Fort Lauderdale-based Electrum Marketing and its sister company, CIMA Insight. link

-The NBA has reportedly set a date in 2014 to start rolling out ads on jerseys. link

 

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JWT Debuts ‘Brand USA’ Effort. You’re Welcome, World

Nearly nine months after picking up global AOR duties for the Corporation for Travel Promotion, JWT has finally unveiled its first marketing campaign for the government-created entity that was set up to help spur more international travel to the US. Dubbed “Brand USA,” JWT’s campaign for the CTP includes the above 60-second spot, which features Johnny Cash‘s daughter Roseanne and her song “Land of Dreams” and takes us through beaches, bayous and cityscapes that make Murrica, well, Murrica.

The tune’s a bit too folksy/hokey for our tastes, but it seems to fit the spot, which will perhaps resonate in international markets (advertising will initially roll out in the United Kingdom, Japan and Canada on May 1). As expected, all the social/online components come into play in “Brand USA,” including Facebook, Twitter and, of course, Pinterest. Well, was it worth the nine-month wait? Guess we’re already in the good ol’ US of A, it’s not for us to judge. Credits after the jump.

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