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Posts Tagged ‘Matthew Mauriello’

Friday Odds and Ends

-Tribal DDB/Barbarian Group alum Julio Soler has joined Project: Worldwide agency Partners + Napier as integrated producer. link

-In case you missed it, Joel Curran, who’s been managing director at MSLGroup NY for the last year and has spent over five years in all at the Publicis Groupe-owned agency, is leaving for his alma mater, University of North Carolina. There, he will serve as its first vice chancellor for communications and public affairs, effective Dec. 2. As for MSLGroup, the agency is actively looking for his replacement.

-Shopper marketing-focused MARS Advertising has formed a strategic partnership with Scottsdale, AZ-based digital agency, Nomadic. link

-If you have a few minutes to spare at week’s end, check out Breaking Bad‘s Aaron Paul share an animated tale with a few mates over some Bushmills Irish Whiskey in a new clip from NYC-based creative agency, Cornerstone (above).

-Matthew Mauriello, whose resume includes stints at Saatchi & Saatchi, W+K and Y&R, has joined Boonton, NJ-based S3 Agency as account director.

-kbs+ took home the Ad Council’s top creative award of the year –the Gold Bell for Creative Excellence–at the organization’s 60ath Annual Public Service Award gala. You can see the agency’s winning pro-bono campaign here.¬† link

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Copywriting: Creative Ad Writing

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Kevin Costner Lends Voice to MLB Opening Day Spot

In just 13 days, Major League Baseball and the boys of summer will kick off their 2011 season. With the NFL heading for a lockout, it just might be baseball’s big year to reclaim the title as “America’s Game,” and really, when was the last time you saw this much patriotism crammed into a 30-second television spot? What about Obama and Bush throwing out pitches back-to-back? Everyone’s happy.

The guys at W+K got Mr. Field of Dreams himself, actor Kevin Costner, to give the ad a little celebrity push. Aside from making a movie about the sport every two years, Costner co-owns a northern Illinois independent league team and regularly visits University of Texas games and practices. Generic-sounding voice notwithstanding, he is the Hollywood personification of baseball, and the right man to give the league his endorsement.

Not into the MLB? Look at it this way: once March Madness subsides, the Bulls win the NBA championship and the NFL lockout is official, baseball is all we have. And, until we fix the BCS and take away Cam Newton‘s Heisman Trophy, NCAA football will always disappoint. If you’re looking for a bandwagon to jump on this year, word has it that the Milwaukee Brewers finally got themselves some pitching. Credits after the jump.

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