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Posts Tagged ‘Menno Kluin’

DDB NY Launches ‘The Girl Who Couldn’t Cry’ for Water is Life

Yesterday, DDB New York launched a follow-up to last year’s “Kenya Bucket List” for Water Is Life entitled “The Girl Who Doesn’t Cry.”

The 1:20 spot examines the difficulty of life without adequate drinking water, utilizing the realization that dehydration can prevent the body from producing tears. DDB New York tells the story of a girl born into a brothel, who picks through a landfill, watches her brother die, and is forced to marry underage. Despite the tragic events of her life the girl is unable to cry, due to dehydration. While the story can tend toward the melodramatic at times, the excellent production and editing help make the spot emotionally affecting — a thoughtful examination of how living without drinkable water can make an already difficult life worse. Stick around for credits after the jump. Read more

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ADC Young Guns Adds ‘Artist-in-Residence Award’

Young Guns Artist-in-Residence AwardADC Young Guns announced yesterday the addition of the “Artist-in Residence-Award” for Young Guns 12. ADC is launching the award with Levine/Leavitt, “a commercial artist management agency based in New York.”

Up to five Young Guns 12 winners will be invited to join a special Artist-in-Residence roster at Levine/Leavitt, with the stated goal of advancing the careers of young talent. Agents at Levine/Leavitt will be joined by an advisory board of creative industry professionals to “work closely with this group to guide them and help take their careers to the next level.”

“This is a very exciting time for the incoming class of Young Guns, said ADC director of education, Brendan Watson. “Representation by Levine/Leavitt, a top tier firm, will be life changing for these talented young creatives.”
Winners of the Artist-in-Residence award will be announced at the Young Guns 12 Awards Ceremony and Exhibition Party in October. Here’s what the advisory board looks like so far:

Thursday Odds and Ends

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-After five years of partnering up, GMR Marketing and Experience Worldwide has aannounced  formal merger in the UK under the GMR name, effective immediately.

-It took a day or two after we reported it, but Ogilvy has made Chris Garbutt‘s arrival Stateside official. link

-This year, the One Show wants you to make “advertising history” by the way and deadline is encroaching, FYI. link

-The ADC and DDB New York have collaborated on Young Guns 12. See your committee below (link):

Menno Kluin (YG6): Executive Creative Director, Deutsch / YG12 Chair

-Global production company B-Reel has appointed Andy Williams as managing director/executive producer in New York.

-Aardman Animations’s Digital, the creators of Wallace and Gromit, in association with UK Music and the Intellectual Property Office launched Music Inc., music App

 

 

Menno Kluin Out at DDB (Updated: Kluin Joins Deutsch NY)

MattmennoA phone call has confirmed that Menno Kluin is no longer with DDB New York, which he joined nearly three years ago as ECD/head of art. Kluin’s arrival at DDB NY marked one of said office’s then newly christened CCO Matt Eastwood‘s first notable hires (Eastwood and Kluin pictured l-r). Kluin joined DDB after spending three years at Y&R, serving in a similar role as CD/head of art and putting out efforts such as this. During his career, the creative exec also served as an award-winning art director at Saatchi & Saatchi. No word on where he’s headed to next but we’ll fill in the blanks if and when we find out.

Update: Well, there you go. Deutsch New York has hired Kluin as ECD/head of art & design. Menno starts Tuesday, January 21.  He will be reporting to CCO Kerry Keenan.

Hey, Gramps! Wear a Condom!

It is “hump day,” after all (sorry). Just when you thought the day couldn’t get any worse, you’re now imagining seniors getting it on in every position imaginable. Still, you have to hand it to the cast of this PSA from DDB NY for SaferSexforSeniors.com. They’re quite flexible, no?

Aside from being a state known for horribly offensive MLB managers and the most ass-backwards self-defense law anyone’s ever heard of, Florida is also STD central for the 55+ crowd. A lack of sexual education and pregnancy potential has been resulting in a huge spike in syphilis and Chlamydia in seniors, with cases of the diseases rising 71 percent and 62 percent respectively from 2005-2009. DDB NY CCO Matt Eastwood says in a statement “I was important for us that our creative response felt empowering to the 55, 60, 65+ demographic. Whether the younger generation likes it or not, our grandparents are having sex. We wanted to make a sexy ad that maintains a level of tastefulness and encourages seniors to enjoy their sex lives –safely.”

So, quit being a prude, and just be proud of these brave souls for getting some action despite the risk of dislocating hips in the process. Credits after the jump.

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Lewis Black Tirade Signals Launch of ADC Call for Entries (Audio NSFW)

Comedian and occasional Daily Show figure Lewis Black brings his signature angry delivery to a new campaign that heralds the launch of the 91st ADC Awards call for entries. DDB New York created the campaign, which features the theme “Keep Fighting the Good Fight” and also includes print components (examples below). Black’s rant about award shows/agency life ends with a nice “go fuck yourself.” We wouldn’t have it any other way.The ADC online call for entries is now open here. Peep credits after the jump.

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Friday Morning Stir

-San Francisco-based shop Heat promoted Nei Caetano to creative director on accounts including EA Sports and AOL.

-DDB New York ECD Menno Kluin reviews some ads. link

-Liberty Media has a billion bucks ready for Barnes & Noble. link

-Google has launched an official search blog. Just Google it to find the URL.

-Another Cannes Young Lions entry? Another Cannes Young Lions entry (above).

 

DDB NY Adds Kluin as ECD

Menno Kluin, whom you may remember from the Vitrone/Reichenthal (yes, tipsters, Ian is still working there) era at Y&R, where he last developed campaigns including the human trafficking awareness campaign for MTV, has now joined DDB New York as ECD/head of art.

Kluin’s sojourn from Manhattan to Manhattan marks the first move since CCO Matt Eastwood relocated from DDB Australia to the Big Apple and replaced Eric Silver. The latter says of his new hire, a Miami Ad School Europe grad, in a statement, “Today, Menno is one of the most talented art directors working in our industry. But, even more important than talent, Menno has drive.  No one is more passionate, more committed, more driven to do great work than Menno. It’s no surprise to me that he has won every award possible, more than once.  As [his previously aforementioned post], he will be an incredible addition to the DDB New York team.”

MTV, Y&R Team Up to Raise Awareness About Human Trafficking

In an effort to help combat human trafficking, Y&R NY and MTV EXIT (End Exploitation and Trafficking) produced the above video, titled “Planet Better.” The video is premiering today (probably as it wasn’t the most uplifting Valentine’s Day fodder) across MTV properties and will be available to purchase from the iTunes store. The touching clip follows a young girl who moves across borders for love, only to be sold into the sex trade before MTV gives its viewers worldwide human trafficking statistics and information about how they can help.

Lending their talents to the project are media/advertising music collective Black Iris and their friend Bethany Cosentino of the band Best Coast. Together, they recorded the song “When Will I Find Love?,” which Black Iris wrote specifically for this project. All proceeds from iTunes downloads of the songs will go directly to organizations for people working to rescue and rehabilitate victims of human trafficking.

“Human trafficking, especially of young women for sexual exploitation, is a crime which violates basic human rights; rights to freedom, equality and dignity. MTV’s unique global network can support and promote these rights.” says MTV International’s SVP, social responsibility George Arnold in a statement. “‘When Will I Feel Love’ is a powerful video, and a powerful way to reach out and raise awareness among young people, across borders and language barriers,”

Credits follow after the jump.

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