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Posts Tagged ‘Michael Zlatoper’

We Hear: The North Face Business in Review

The North Face is making a big push to expand its brand. At the end of October, the company launched a new campaign called “Your Land,” its most expensive marketing effort to date; now a source tells us that it might have opened an agency review as well.

First, the spot created by Mekanism (with web experience designed by Colorado’s Factory Design Labs), which will make its TV debut during this week’s edition of Sunday Night Football:

For the record, we really hope the surfer in this spot wasn’t trying to bring his board on the L train at rush hour.

We know that North Face chose Factory Design Labs as its AOR in 2007 and that Mekanism took over the TV portion of the account recently, hence the credits on this new campaign (which has earned coverage in Fast Company, The New York Times, and other pubs).

A source tells us that, as part of this new initiative — which sees the company increasing its marketing spend by 50 percent¬†– the rest of The North Face business is currently in review.

We’ve yet to receive confirmation or information about which agencies might be involved. Updates when they come in and credits for the ad above after the jump via Adhugger.

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Kids, Just Say ‘No’ to Jugs

Well, it’s definitely a rarity to see a laundry detergent ad rock this hard.

From SF-based agency Mekanism comes this latest viral spot for Method, an odd brand of laundry detergent that requires “four pumps for one sweet load.” Since being posted yesterday, the “Say No to Jugs” has already amassed nearly 90,000 YouTube plays, no doubt converting innuendo-loving guys who look like Sam Beam (the bearded guy from Iron and Wine) and the girls who love them to spray-bottle detergent.

This video follows Method’s “Clean Happy” campaign launch from last month, which used the Naked and Famous track “Young Blood” to appeal to 20-somethings seeking a hipper way to do their laundry. Detergent in jugs? What are you, my grandma? Join the “People Against Dirty” on Method’s Facebook page and view credits after the jump.

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