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Posts Tagged ‘Miguel Bemfica’

McCann Saves Snowmen for Zurich Insurance

McCann has crafted a new ad for Zurich Insurance looking ahead to spring, which may seem appealing to you, but is certainly less so for the snowmen depicted in the ad, entitled “Save the Snowmen.”

The spot opens on a series of snowmen, melting slowly, and the message, “The first day of spring, somewhere in the Alps.” A dejected child pushes, while another boy replaces one of his snowman’s button eyes. Then a climate-controlled Zurich truck rolls up, filled with other snowmen, and takes them higher into the mountains. From the truck, the snowmen ride a ski lift and trek still further up, pulled by cross country skiers. Eventually they find themselves high up on a mountain peak, safe from the spring thaw.

It all makes for a cute little story, hard as it may be to relate with a negative portrayal of spring as another harsh winter is approaching. But while it’s an entertaining little ad, it’s so far removed from being related to Zurich’s services that many won’t realize what the ad is even for. Unless, of course, they insure snowmen.  Read more

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McCann Creates ‘Fair Play Machines’ for Coca-Cola, Milan Rivals

McCann Worldgroup Milan created “Fair Play Machines” for Coca-Cola, bringing together rival fans at the San Siro Stadium in Milan.

Internazionale di Milano and A.C. Milan have a fierce rivalry dating back decades, which often leaves neighbors, friends, and even family enemies when the two teams meet. So, as part of Coca-Cola’s ongoing “#ShareTheGood” campaign, in the moments leading up to kickoff at an important Internazionale di Milano versus A.C. Milan match at a very divided San Siro Stadium in Milan, McCann Worldgroup installed two vending machines in the stadium, one on each side of arena. The catch: fans couldn’t get a Coke for themselves, only for fans of the rival team. Pressing a button on one of the machines, connected to the other via video and audio, sent a Coke down a chute and delivered it to a rival fan. In under an hour, both machines were emptied, bringing rival fans closer together and supporting fair play.

“Coca-Cola reminds us that even in the face of seeming differences, happiness can be found through simple moments of human connection,” explains Claudia Navarro, director, integrated marketing communications, central & southern Europe. Check out the video above to see the campaign in action, and stick around for credits after the jump. Read more

McCann Launches ‘Gator Golf’ for Zurich Insurance

Zurich Insurance is launching “Gator Golf,” an online video tutorial series, created by McCann Worldgroup, instructing golfers on how to deal with playing in close proximity to alligators.

The series was created to build buzz around the upcoming PGA Tour, Zurich Classic of New Orleans, where an alligator famously wandered onto the course during last year’s games. While not everyone finds alligators on the golf course a laughing matter, the series is tied to the larger “For Those Who Truly Love” brand platform, the idea being that those who truly love golf won’t let an alligator on the course stand in their way.  The “Gator Golf” series features “golfing and alligator expert” Jim Shanks offering up absurd solutions to gator-filled golf course problems. In the above video, for example, he recommends turning around and driving left-handed so that the gator behind you is “out of sight, out of mind,” while adding that if you’re attacked you should follow course etiquette and “die quietly.”

Gator Golf” is the social component of a larger integrated campaign including TV, print, online advertising and a microsite, and will appear on YouTube and on saud microsite in the lead up to the tournament, which takes place April 24 – 27.

Of course, when we read “Gator Golf,” we can’t help but think of this…

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New Nespresso Campaign Relies on Combined Star Power of Clooney, Damon

McCann and Lowe have put together a new global integrated campaign for Nestle’s espresso line Nespresso featuring good pals/Oceans Eleven co-stars George Clooney and Matt Damon.

The new spots follow in the footsteps of the eight part, award-winning campaign with George Clooney, who’s been the face of Nespresso–especially outside of the U.S.–since 2006. In this latest effort, “Nespresso: In the Name of Pleasure,” (featured above), Clooney is snubbed by an attractive female, which is supposed to be funny because he’s George Clooney. In the cheesy, not surprising “twist,” the woman tells a crowd “George Clooney’s inside,” causing a stampede.

In the shorter complement to the main Nespresso “Pleasure” ad, Clooney runs into his Hollywood colleague and informs everyone of the latter’s presence, causing a similar stampede. If you like the gimmick, or love the talent enough not to care either way, you’ll fall for it. Otherwise, you may be wondering what the appeal is (like me). Check out the Damon follow-up as well as credits after the jump. Read more

McCann Milan, Coke Make New Can Smile

Changing one of the most iconic products in the world could backfire. We’ve seen Coca-Cola add new flavors and alter their signature bottle contour before: New Coke fizzled out quietly after a decade, and Coca-Cola Blak didn’t even last two years. Now, McCann Milan is making the slightest of changes to Coke cans in Italy, redesigning the mouth, so when someone opens a new Coke, it looks as if the can is smiling back at them. McCann is calling this product the “Happy Can.”

The adjustment is so subtle, folks may not even realize anything has changed at all. The campaign is meant to cheer up Italians after a year of controversial press focusing on Silvio Berlusconi, a new Pope, and a troubled economy. Will the Happy Can make any difference? Probably not, since the can has yet to go into production. At the moment, it is only being hyped for promotional purposes, popping up on billboards in major Italian cities while the Coca-Cola brand goes over the legality of a widespread tweak to their traditional design. If McCann’s can modification could actually remedy Italy’s 36% youth unemployment rate, then people may be more inclined to buy a smiling pop-top. But for now, it’s just a very minor gesture in a country with some very major problems. Credits after the jump.

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Lavoie, Best to Head Up Select ADC Juries

Are you geared up for awards season yet? Well, whatever the case, the Art Directors Club has solidified its its 90th Awards juries with the additions of Taxi chairman/co-founder Paul Lavoie (pictured) and Wayne Best as Advertising and Hybrid chairs, respectively.

Best, if you best remember, left his ECD post at JWT last September to pursue a new “creative partnership,” which is a New York operation called Cog. Lavoie’s shop, of course, is now in the hands of Sir Marty and WPP. The Advertising and Hybrid categories have an entry deadline of Feb. 6. Check out the complete list of the aforementioned categories’ jurors, including Doner’s Rob Strasberg and W+K Amsterdam expat Jeff Kling, after the jump.

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