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Posts Tagged ‘Mike Tyson’

BBDO Brings More Funny to Foot Locker in Star-Studded Spot

BBDO’s solid streak for Foot Locker continues with a new spot promoting the chain’s annual “Week of Greatness” event, “the one time each year when the most premium kicks come out.”

Entitled “All Is Right,” this latest effort is part of the agency’s ongoing “Foot Locker Approved” campaign for the brand and features the talents of Kyrie IrvingMike Tyson, Evander Holyfield, Dennis Rodman, Brett Favre, Craig Sager, and Craig Sager‘s suits. Directed by Jim Jenkins“All Is Right” opens with Kyrie Irving stating that with Foot Locker’s “Week of Greatness” it “feels like all is right with the world.” Irving then daydreams about what else would happen if all were suddenly right with the world. This daydream sequence features all the aforementioned stars. We see a lot of ads here at AgencySpy that attempt to be funny. Most of them miss; a few elicit a chuckle or two. Few of them are as genuinely funny as the daydream segment in this spot. I won’t give away too much, but the part featuring Mike Tyson (almost always comedic gold) made me laugh out loud. If the whole spot ended there it would still be classic, but the portions featuring Dennis Rodman and Craig Sager are almost as funny. We hope BBDO continues to make laugh-worthy work for Foot Locker in the future. Credits after the jump. Read more

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How Long Does it Take an Agency to Move Six Blocks? 197 Seconds

 

San Francisco-based agency Heat–you know, those guys behind EA Sports spots featuring facial tattoo & pigeon enthusiast Mike Tyson among others–decided to move not too far away from their current digs down to a new 12,000 square-foot space that can accommodate their 55-strong staff. Watch as the 51 Heat-ers (I would use Heatles, but that’s sacred for the time being), the four Heat dogs and an eagle’s head mascot move in three-minute time-lapse and real-time footage. The new office space in SF, located at 1100 Sansome St., will include an in-house editing suite and an open, single-floor layout that Heat says “will facilitate intra-office workflow.”

Pigeon Enthusiast Mike Tyson Talks ‘Darker Side of Boxing’ for EA

According to Mike Tyson, the most famous ear-eating (convicted) rapist in America, he got into boxing because getting beat up looked like fun. Okay, earning the title of “The Baddest Man on Earth” and tattooing nearly half of your face might not make you the most reliable narrator. But, as I learned from a recent episode of Ellen watched with my mom accidentally saw part of when I was robbing an electronics store, when Iron Mike talks, people listen. In this spot for “Fight Night Champion,” it’s hard to look away.

And, good for EA and the agency behind the 7-minute spot, San Francisco-based Heat, for realizing that in a world where MMA makes professional boxing look like croquet, the sport needs someone like Tyson around to keep breathing his brand of brutality into young fans. On EA’s YouTube channel, a series of videos featuring Tyson, Tommy Morrison and Joe Frazier have a 17+ Mature rating and an age lock as the athletes talk about the “dark side of boxing.” Tyson’s video might start tame, but around the 4:45 mark, he uses graphic detail to talk about his time in prison.

It might seem like an odd tactic for moving copies of a video game. But, when you consider that Mayweather v. Mosley doesn’t carry nearly the weight as UFC’s Velasquez v. Lesnar, it’s time to step up your game. That’s probably why Heat turned to the notorious cultural bad boys at Vice to take over editing the spots. Credits after the jump.

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