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Posts Tagged ‘Minna Rhee’

Rhee Replaces DiGuido at Zeta

Sources were saying it was so yesterday and now it’s been made official that Al DiGuido, CEO of New York-based digital marketing agency Zeta Interactive, is out and Minna Rhee is in. Rhee, if you remember, most recently managed the New York and London offices of Organic but began transitioning out of her GM post a few months back (she was subsequently replaced by Amy McAllister).

Anyhow, spies tell us that it was Zeta that made the decision to part ways with DiGuido, who served as CEO for the last four years. As for Rhee, prior to Organic, she spent time as client director at Razorfish and VP/general manager on the pharma business at fellow digital agency, Viant. The new Zeta Interactive chief assumes her title immediately.

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Organic NY Slowly Making GM Transition

Because you surely need to know, we’ve been told by sources familiar with the matter that there will soon be a general management shift at Organic’s New York office–but from what we hear, it’ll move at a slower pace than a Merchant/Ivory film. Anyhow, Minna Rhee, who joined the Omnicom agency just over four years ago (during the Mark Kingdon era) from Razorfish, will be leaving her post within the next few months and will be replaced by Amy McAllister, who has served as SVP, engagement management at Organic since January 2010.

Prior to joining Organic, McAllister served as a senior partner, executive marketing director at Ogilvy but spent most of her ad career (10 years) at Digitas as SVP, marketing. We haven’t been told what Rhee’s next move is as of yet. Continue waiting on pins and needles.