Tonight, the NFL season kicks off with a match-up that features two NFC title contenders, as the New Orleans Saints travel to the historic Lambeau Field to take on the defending Super Bowl Champions, the Green Bay Packers.

So, what better way to celebrate the beginning of another season of the manliest sport on Earth than by watching New England Patriots QB/supermodel arm candy Tom Brady prance around in Uggs for half a minute? As the last few season have plagued the Patriots with injuries and disappointing showings in the postseason, it’s apparent that nothing will motivate Brady more this year than the opportunity to run around town (Boston? Are there skyscrapers in Foxborough?) with his Uggs for Men perfectly complimenting his pristine head of hair. Also, note the background music from the artist formerly known as Mos Def.

One Deadspin commenter perhaps said it best upon viewing a print component of the campaign that ran in the Boston Globe, observing, “If you need to incorporate ‘FOR MEN’ in the logo, it probably isn’t.” Will the Coors Light-drinking, cheerleader-critiquing, football-obsessed men of America see Tom Brady’s adoption of a traditionally women’s footwear brand and follow suit? Or, were Uggs and agency M&C Saatchi Los Angeles better to use Ray Lewis stomping on QBs’ heads in his shiny new shoes?