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Posts Tagged ‘Nels Dielman’

LMFAO Overexposure Continues, This Time in Kia’s YouTube Dance-Off

Electro-hop duo LMFAO have already gotten a hell of a lot of mileage out of their “Party Rock” schtick and tracks like ” Party Rock Anthem,” but that doesn’t mean their onslaught is even close to completion (*gulp*). The boys in LMFAO known as Redfoo and SkyBlu are now playing a key role in a new online effort from David&Goliath for Kia called the “Soul Shuffle Slam,” which is basically a virtual dance competition that takes place on the Soul Youtube channel.

Launched this week, the “Soul Shuffle Slam” lets users battle friends in a dance-off by uploading 60-second videos of  themselves breaking it down to, yes, “Party Rock Anthem.” Perhaps the thing that most caught our eye is the virtual crossfader that lets you toggle between uploaded videos involved in a “Slam.” You can also vote on clips and help choose four finalists,  who will then by judged by LMFAO and some dance team called Quest Crew. According to the Soul channel’s countdown clock, there are 18 days left in this “Slam” and the grand prize winner nabs $10,000 and a chance to dance with LMFAO on stage.  But by then, who knows, the winner (like you, me and probably everyone else) might just be completely sick of them and praying for the return of the hamsters. Credits after the jump.

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D&G Adds New Creatives to Kia Team

Looks like El Segundo, CA-based David & Goliath is continuing to load up staff on the Kia business as the agency’s now brought on Gary Du Toit and Nels Dielman as creative director and digital creative director, respectively.

D&G has imported Du Toit (left) from London, where he worked at Ogilvy’s office there as global CD on the Dove Skincare account. Prior to that, he served as a senior writer at Taxi Toronto and spent several years as a senior creative at Network BBDO and TBWA Hunt Lascaris. The new D&G CD offers an interesting explanation as to what lured him to his new employer, saying, “I’ve always wanted to work for a company named after people from the Old Testament. Until someone starts ‘Shadrach, Meshach & Abednego,’ David&Goliath is where I want to be.” Sounds, um, reasonable.

As for Dielman, the digital CD didn’t have to travel very far for his new gig as he arrives from L.A.-based agency Speedshape, where he was an executive creative director. Before that, Dielman served as art director at Team One, working on, what else, the Lexus business.