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Posts Tagged ‘Nick O’Neill’

TBWA Celebrates a Day of Sun for Jimmy Dean

TBWA/Chiat Day, LA has a new series of online spots in their ongoing campaign promoting Jimmy Dean’s new lunch and dinner offerings.

Some wondered, when Jimmy Dean announced the move into the instant lunch/dinner market, whether the brand would retain its recognizable sun character due to its association with the morning. But the brand is leaning on its mascot as much as ever, explaining its continued presence with a new series of online spots tracking him on characters across the country and throughout the day.

In “Slow Roast Shuffle” (featured above), he’s dancing up a storm while promoting Jimmy Dean Pulled Pork. Things get over-the-top pretty quickly and his dance partner can’t exactly keep up, as TBWA/Chiat Day stretch the character into some cartoonish territory. Other spots are slightly more down-to-earth, with the sun dropping change into parking meters, giving out free lunch at baggage claim in an airport and riding off into the sunset. All the videos are hosted on a website where you can also track the sun’s progress on the “Sunniest Day,” which Jimmy Dean says was yesterday.

Despite TBWA’s best efforts, the character, so long associated with breakfast, seems a little out of place in these scenarios (and past the AM). With time we’ll see if these are just growing pains or if the character continues to feel awkward promoting meals past breakfast. Read more

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Here’s Some of What You Missed at Social Ad Summit

During the schmoozing, boozing blur that was Advertising Week, our parent company WebMediaBrands put on the Social Ad Summit on Oct. 1 at The New Yorker hotel. In case you missed it, we finally posted some teaser clips featuring speakers including¬†Fernanda Romano, Cannes Lions Cyber winner and Euro RSCG’s global creative director, digital and experiential. Below, you can watch Romano discuss “The New Creativity in Social Media.” After the jump, check out AllFacebook.com’s Nick O’Neill revealing 10 ways to boost your Facebook marketing performance.

These clips are just two of several pieces of content housed in the MB On Demand section and just a fraction of what you can access when you sign up for Creative Pro (shameless plug). Anyways, view on.

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