Smith joins D&G from Saatchi & Saatchi’s Team One, where he spent eight years, moved up from art director to ACD and worked on retail and brand campaigns for, you guessed it, Lexus North America. Prior to Team One, Smith spent a couple of years each as an art director at BDDO and Fallon’s Minneapolis offices. Now at D&G, Smith will serve as creative director on Kia.
As for Covitz, we’re wondering what took D&G so long to introduce him as his name’s already been attached to that Carl’s Jr. ad starring a jetskiing Olivia Munn and Kareem Abdul-Jabbar. Anyhow, as ACD at David & Goliath, Covitz’s other client assignments include Hardees (of course) and the California Lottery.
Smith and Covitz’s new boss, D&G ECD Colin Jeffrey, says the pair shares a mentality that “fits right into our Brave culture.” We’ll take his word for it.