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Posts Tagged ‘Paul Iannacchino’

Kleenex Hand Towels Are Clean, Brooklyn People Learn

To demonstrate the purpose of a Kleenex Hand Towel, the brand set up a free handwashing station in Carroll Park, Brooklyn. They provided people with two drying options: a “sketchy” cloth towel and a dispenser filled with Kleenex Hand Towels. Studiocom and director Paul Iannacchino (of the original Coke Happiness Machine) then filmed a video in which people look dubiously at the dirty cloth towel and joyously wipe their hands on Kleenex’s offering.

The opening shot of babies swinging is adorable, and a hands-on approach is smart, but all the Purell-squirting people who are now tempted to use Kleenex Hand Towels should know that the video is set to a soundtrack of trees crying. The wail is just indiscernible to the human ear.

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Monday Odds and Ends

-Nissan takes out an ad to celebrate its recognized ad campaign from TBWA\Chiat\Day LA (above). link

-How do you “rebrand baby girls?” Fast Company puts ad agencies to the test. link

-Matt Spielman joined Publicis-owned, Atlanta-based Moxie as SVP, strategy director and overall business leader for L’Oréal.

-Mark Gethin was named U.S. creative director of color grading at bi-coastal VFX/digital studio MPC. link

-NYC-based agency Noise welcomed Cory Berger VP of marketing and biz dev.

-Could we see a Droid 4 from Motorola in December? link

-Washington Square Films signed director Paul Iannacchino for commercial representation.