TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Paul Iannacchino’

Kleenex Hand Towels Are Clean, Brooklyn People Learn

To demonstrate the purpose of a Kleenex Hand Towel, the brand set up a free handwashing station in Carroll Park, Brooklyn. They provided people with two drying options: a “sketchy” cloth towel and a dispenser filled with Kleenex Hand Towels. Studiocom and director Paul Iannacchino (of the original Coke Happiness Machine) then filmed a video in which people look dubiously at the dirty cloth towel and joyously wipe their hands on Kleenex’s offering.

The opening shot of babies swinging is adorable, and a hands-on approach is smart, but all the Purell-squirting people who are now tempted to use Kleenex Hand Towels should know that the video is set to a soundtrack of trees crying. The wail is just indiscernible to the human ear.

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!

Monday Odds and Ends

-Nissan takes out an ad to celebrate its recognized ad campaign from TBWA\Chiat\Day LA (above). link

-How do you “rebrand baby girls?” Fast Company puts ad agencies to the test. link

-Matt Spielman joined Publicis-owned, Atlanta-based Moxie as SVP, strategy director and overall business leader for L’Oréal.

-Mark Gethin was named U.S. creative director of color grading at bi-coastal VFX/digital studio MPC. link

-NYC-based agency Noise welcomed Cory Berger VP of marketing and biz dev.

-Could we see a Droid 4 from Motorola in December? link

-Washington Square Films signed director Paul Iannacchino for commercial representation.