It took the joint efforts of W+K’s Portland HQ and Sao Paulo branch to come up with this new sport for Nike, which arrives just a week after AKQA launched its own running-themed piece for Nike+. Maybe it’s that time of year to motivate people to get off their asses and get in shape (but wait, isn’t it almost winter?). Whatever the case, W+K’s latest Nike work features an athletic, extremely focused gal who is undeterred by whatever life throws at her and can give Forrest Gump a run for his money (Rocky doesn’t stand a chance, but we’re somewhat reminded of his classic jog through Philly here). The spot, dubbed “Some Time Together,” promotes Nike’s Lunarglide + 3Shield line and will be complemented by weekly “Never Stop Running” challenges on Facebook and other social media channels. Credits after the jump.
Entertainment News YouTube Channel is looking for a Sponsorship & Digital Sales Manager. next job Petrol Advertising is looking for a Account Executive - Advertising Agency. next job Verve is looking for a Sales Planner. next job Petrol Advertising is looking for a Bilingual (Spanish) Media Planner. next job International Awards Group, LLC. is looking for a Managing Director. next job Petrol Advertising is looking for a Sr. Interactive Art Director. next job Night Agency is looking for a Account Supervisor. next job Art+Commerce is looking for a Production Assistant. see all