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Posts Tagged ‘Ralf Schmerberg’

Savar, Eslinger, Zacharias Topline Final Cannes 2012 Juries

The Cannes committee has rolled out its final jury lists and there are some notable names, as expected, in the bunch. Namely, Big Fuel’s founder/CCO Avi Savar will topline the Branded Content & Entertainment jury as president, Saatchi & Saatchi global digital creative director Tom Eslinger will oversee the Mobile Lions and Ivan Zacharias, director on the Stink roster, will take on the jury president role for the Cannes Film Craft Lions. Phew, thus ends our Cannes coverage, we think, until the actual fest gets underway. Check out the full jury lists after the jump.

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W+K, Levi’s Proclaim ‘Now is Our Time’

Is it just us or does the tagline for Wieden + Kennedy’s next phase of the “Go Forth” campaign for Levi’s remind you of Justin Timberlake‘s cringe-worthy line in The Social Network? Whatever the case, the parties involved are back with a new, anthemic (and very oddly timed) campaign about “building a new and better future” that of course also promotes the Levi’s fall collection.

This time, the words of Charles Bukowski replace Walt Whitman‘s as the poetic narrative and the scene shifts to Berlin in this 60-second short film directed by Ralf Schmerberg. It’s not just about American pride anymore, folks, though the idea and imagery basically appears the same. Below, you can check out the Berlin-based collaboration between W+K Amsterdam and artist Alexandre Farto that officially kicked off the campaign last month. Peep film credits after the jump and check out the Facebook component here.

 

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