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Posts Tagged ‘Rick LeMoine’

Nail, Stonyfield Want You to ‘Cheat on Greek’

Nail Communications has launched an innuendo-laden campaign for Stonyfield Organic’s Petite Creme yogurt.

In the pre-roll video (featured above), entitled “Confessions,” a group of women talk about Greek yogurt, albeit in somewhat suggestive terms. It opens with a woman laughing and saying, “I don’t know, a couple times a week, I guess,” before whispering “I don’t really enjoy it.” “It’s just too much in the morning,” adds another woman. The spot concludes by asking, “Not satisfied with Greek yogurt,” followed by the “Cheat on Greek” tagline and a shot of Stonyfield Organic’s alternative.

A “Choose Your Own Adventure” style series of YouTube videos also deals in suggestiveness. The first video in the series asks “So you want to cheat on Greek?” Answer “yes” and you’ll get a coupon, “no” and you’re redirected to a video asking “Are you sure?” Here the series makes a grammatical error, as answering “Yes” to “Are you sure?” lands you the coupon, while “No” leads to a series of videos of “hunks” who attempt to seduce you. (And the suggestiveness gets a little gross, with one guy offering “pure pleasure and ten grams of protein.”) All the videos can be found on the campaign’s microsite. We expect a protest from the American Family Association for Stonyfield’s “promotion of adultery” within 72 hours.
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DDB California, Kingsford Want You to ‘Get Off Your Gas’

With barbecue season right around the corner, DDB California has a new campaign for Kingsford Charcoal, complete with the new tagline, “Get Off Your Gas.”

In the 30-second broadcast spot, “The Social Grill,” DDB California pokes fun at the cultural obsession with social media. As attendees of a fun-looking  backyard barbecue look on, a man’s next door neighbor uses his “Social Grill,” a gas grill with social media capabilities. The man, grilling alone, takes a selfie and uses the grill’s speech activation and other goofy features, while the barbecue attendees simply relax and grill up some tasty grub. In addition to the TV spot, the campaign also features online videos and digital skins on About.com as well as Kingsford-owned social channels. Stick around for credits after the jump. Read more

Tuesday Odds and Ends

-In more positive McGarryBowen news today, the Dentsu-owned agency has elevated Brandon Cooke, most recently managing director/global business development, to the newly created position of global CMO.

-Moxie Pictures has signed comedy director Rick LeMoine for global commercial representation.

-BBR Saatchi & Saatchi celebrates Carlsberg’s heritage in a new spot promoting the brew brand’s repositioning in Israel (above).

-Director Georgi Banks-Davies has joined the roster of boutique L.A.-based prodco Madheart to help “orchestrate” her entry into the U.S. market.

-Kids’ reactions to an inexplicably controversial Cheerios commercial should say it all. link

-Ciro Sarmiento, who’s spent time at the likes of Ogilvy and Leo Burnett, has joined Dallas-based Hispanic advertising agency Dieste as executive creative director.

-According to Yahoo’s latest quarterly report, the online stalwart’s sales are down one percent from last year while its display advertising business dropped 11 percent. link

RP&, Acura Get Weird with the Holidays

It might be odd to see venerable luxury car company Acura advertising savings these holiday season. But, agency RP& is doing that, in a strange and actually pretty funny fashion.

Seven holiday spots from RP& for Acura are being used this holiday season, all directed by Chelsea Pictures’ Rick LeMoine. As the ads state, Christmas gifts can lean toward overindulgence and overspending, or lead to simplicity. If you’re like me, the perfect gift can mean heading to the suburbs to find the last remaining copy of Mark Twain‘s autobiography because the entire city sold out weeks ago (oops). Or, if you’re just in the market for a simple luxury car (ha), you can by an Acura during the “Season of Reason.”

So next time you scoff at your friend for “reasonably” buying an Acura this holiday, remember, people won’t carpool with you because you “reasonably” bought a Toyota hybrid last holiday season.

Another spot and credits after the jump.

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