TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Ricky Gervais’

Monday Morning Stir

-This ad for German DIY furniture store Hornbach has over two million YouTube views (video above). link

-Ricky Gervais and other celebrities get behind Animals Asia’s “Let aBear Sh!t in the Woods” campaign. link

-Leadership advice from The Martin Agency’s Matt Williams. link

-A look at the history of Apple’s product launch marketing. link

-How Gerry Graf turned a rogue idea into a big career. link

-Cake brand Mr. Kipling unveils edible billboard as part of “Life is Better with Cake” campaign. link

-Nissan creates tactical ad seven minutes after royal baby announcement. link

-Digital marketing agency Orchard opens New York office. link

-ASA unveils new strategy for responsible advertising. link

-Facebook adds public views counter to encourage video sharing. link

Mediabistro Course

Applied Web Analytics

Applied Web AnalyticsStarting November 24, learn how to use metrics to drive your business goals! In this course, you'll learn how to set goals and produce results based on data, identify and track the KPIs for your website, and integrate your analytic efforts into your overall marketing strategy. Register now!

Ricky Gervais Jumps into Netflix Originals for Emmy Spot

Netflix rolled out a new broadcast spot featuring Ricky Gervais to promote its original series during the Emmy’s last night (for which Netflix original series were nominated for 31 awards). It’s unclear at the moment which agency is responsible for the 60-second “Superfan,” but we can confirm that it was not Deutsch, who have worked with Netflix in the past.

UPDATE: We hear that Ignition Creative, which handled the promos for last year’s Arrested Development relaunch, also created this spot.

In the spot, Gervais asks “You know when you’re watching your favorite Netflix show and after five straight episodes, you want to be in it?” He then imagines himself in starring roles of Netflix original series including House of CardsOrange is the New Black, and Lilyhammer. Gervais interacts with other actors from the shows, on real sets, adding to the feeling that he’s actually leaped into each show’s respective universe. It’s a fun premise, and with Gervais, himself a star of Netflix original Derek, it should be a recipe for success. But somehow the spot never finds its comic footing and falls kind of flat.

Outtakes after the jump, including, of course, Gervais laughing uncontrollably. Read more

Wednesday Odds and Ends

 

-Cramer-Krasselt Milwaukee added Matt Rand and Tim McCord as VP/creative director and VP/strategy director, interactive, respectively.

-Delta goes in apology mode after an Army sergeant tore them a new one (above). Hmm, where have we heard the Delta hate before? link

-Promoted Tweets saw a helluva boom in advertisers in one year. link

-Pink and Ricky Gervais, umm, star in a new PSA for PETA (above). link

-Yokohama Tires is looking to reach out to consumers via its new website. link

-Media Storm promoted Elizabeth Little to associate media director, digital.

-If you’re in Amsterdam from June 18-July 17, you might want to add a visit to agency Cloudfactory’s pop-up boutique/gallery. link

-DDB Chicago made AMV BBDO/Mother alum Paul Cohen’s hire official as he joins the agency in the newly created role of head of art.

 

 

Tuesday Odds and Ends

-MediaCom veteran Harvey Goldhersz was named CEO of the agency’s North American operations. link

-Ace Metrix lists the top 10 ads of 2010 by effectiveness. link

-Omnicom’s The Marketing Arm is setting up shop in Greenwich, CT. link

-MEC North America appointed PHD/Carat alum Carol Lansen to managing partner, account director.

-SapientNitro’s new Healthy Choice effort reminds us to Netflix that Ricky Gervais movie, The Invention of Lying (above).

-Terra: Hispanics are receptive to interactive ads. link

-Geico was the number one radio advertiser in 2010, followed by Home Depot and McDonald’s. link

-At least Tiger Woods still has a friend in Electronic Arts (and Nike, of course). link