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Posts Tagged ‘Roald Van Wyk’

Berlin Cameron Steals Dress for Gilt

Berlin Cameron United’s new campaign for Gilt features a chase scene and some unusual disrobing.

Upon sighting a model in a sleek yellow dress, a woman decides she can’t live without the outfit and chases after her. The model frantically runs away, because that’s what you do when you’re pursued by a woman with a crazy look in her eye. Appropriately set to the song “Suit” by Boom! Bap! Pow!, which features lyrics like “You’re so cute, I want to wear you like a suit. I think you’d look pretty good on me,” the chase concludes with the woman accessing Gilt’s site on her smartphone. This causes the dress to seamlessly slide off the model and on to the chaser, leaving the model in her underwear. While a tad on the ridiculous side, the spot shows off the instant gratification of shopping on the designer fashion site in a fun way. The 30-second ad, which went up on YouTube today, will spread to television on Monday, reports Adweek. Credits after the jump. Read more

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Draftfcb NY Adds New SVP/GCD

Roald Van Wyk joins the ranks at Draft’s NY office as SVP/group creative director. You might remember Van Wyk on the somewhat lengthy list of those who departed Publicis Modem as of late. During his tenure as a VP/CD at the latter agency, the creative was behind such work as a Yoplait breast cancer awareness effort and was also involved with the General Mills and Cartier accounts.

Now at Draftfcb, the Johannesburg native will lead multimedia creative efforts across accounts including ONDCP and Fisher-Price. Van Wyk began his career as an art director in South Africa before traversing the globe and working at agencies including TBWA, Saatchi & Saatchi, JWT, and R/GA. In his new post, he will report to Darren Moran, who just joined up with Draft from Y&R last September.