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Posts Tagged ‘Rob Price’

Thursday Odds and Ends

Easter Is Coming

-Easy Explain Video shares Easter egg versions of Game of Thrones, Breaking Bad, X-Files, Homeland and more. link

-CVS chief marketing officer Rob Price resigns. link

-How a 109-year-old brand stays relevant in the digital era. link

-Audi begins digital agency review. link

-Coca-Cola partners with QuizUp for branded trivia. link

-A “quick and dirty” guide to setting up Twitter campaigns. link

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BBDO Nabs CVS Biz

CVS-pharmacy

You’ve heard it, we’re sure, but just a week after taking on Wells Fargo, BBDO has been appointed as the creative lead on pharma chain, CVS. Here’s a statement from CVS Caremark CMO, Rob Price. “As we look ahead to exciting challenges for CVS Caremark as a leader in a quickly evolving health care marketplace, we have the opportunity to amplify our purpose of helping people on their path to better health.  BBDO is well-positioned to partner with us in this journey and bring our message to life with all stakeholders.” BBDO has won out following a new creative agency of record for its enterprise and retail businesses, “concluding a national search that began in January and included a number of outstanding agencies.”

The incumbent on the CVS account, in case you were wondering, was Arnold.

 

Virgin’s ‘Departure Date’ Captures Love Story at 35,000 Feet

Virgin Airlines has always set itself apart from the competition by appearing to own a fleet of party buses in the sky. With features like purple lights and goat cheese paninis, the airline caters to young, stylish jet-setters. Now, Virgin America, Virgin Atlantic Airways, and Virgin Australia have partnered with San Francisco agency Eleven and Virgin Produced (the entertainment branch of the Virgin Group) to create their latest trendsetting campaign.

Instead of a staid Boeing 747 tour video or “Love Travel? Love Virgin.” gimmick, the team opted to make the first short film shot at 35,000 feet. Written and directed by Kat Coiro (L!fe Happens, While We Were Here and A Case of You), Departure Date is a love story starring Ben Feldman (Mad Men) and Nicky Whelan (Hall Pass). In 20 hours, the cast and crew captured footage en route to England, Australia, and the US. And, perpetuating the glam Virgin lifestyle, some scenes take place in Virgin Australia’s International Business cabin that boasts a sit-down bar, Ladies-Only bathroom, and “exclusive Row Five.”

The trailer, which you can find out more about here, makes Departure Date look like a cheap Lifetime special (better font at least, please!). But the concept of a movie shot at 35,000 feet in the air is original enough to compensate for the lack of clever narrative. Though the love story may be tacky, Virgin is still an innovative, glamorous host.

Departure Date premiered last night at the 2012 Los Angeles Film Festival. See the full credits after the jump.

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Kaplan Assumes ACD Post at Eleven

Joel Kaplan is heading from one San Francisco shop to another as the creative is leaving Pereira & O’Dell after nearly two years and taking on the title of associate creative director at Eleven, which counts clients including Apple, AAA and Virgin America (the agency just launched a new campaign for the last brand, in fact).

During his time at P&O’D, Kaplan served as a senior copywriter on the Corona, Captain Morgan (most recent work here) and the University of Phoenix accounts. Prior to Pereira, Kaplan had copywriting stints at AKQA, where he spent two years and was part of the Nike and Xbox teams (including the one involved with Halo 3), then joined CP+B and was involved with the Cannes Titanium-winning Burger King group that was responsible for Whopper Sacrifice. In his new ACD post at Eleven, Kaplan will report to co-founder/ECD Rob Price, who says of his new hire in a statement, “The first time I met Joel I came away thinking, this guy will never give me the expected answer to a creative challenge. Not in a million years. I love that.”