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Posts Tagged ‘Rob Sciarratta’

MMB Teams Up with Aggressive for Subway Holiday Push

MMB teamed up with production company Aggressive for a new holiday campaign for Subway employing a mix of methods in three different spots.

The animated 30-second “Winter Wonderland,” introduces Subway’s holiday “Customer Appreciation” event, which sees the fast food sandwich chain offering two of its most longstanding offerings — the meatball marinara and coldcut combo — for a reduced price. “Winter Wonderland” keeps the holiday vibe low-key, with the music and background animation celebrating the season in general rather than a specific winter holiday in particular. Two 15-second spots take a similarly laid-back approach, but swap out the animation for live action spots with appearances by NFL stars Justin Tuck and Robert Griffin III in “Famous Fans” and the brand’s longtime spokesman in “Jared.” There’s nothing particularly memorable here, as MMB and Aggressive seem to rely on the deal speaking to fans of the brand without any unnecessary bells and whistles. Read more

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Hello Flo Scores Viral Hit with ‘First Moon Party’

When a girl lies about getting her first period, her mother takes the ultimate revenge in a new spot for tampon subscription service (yes, that’s a thing) Hello Flo.

Company founder and CEO Naama Bloom once again teamed up with Jamie T. McCelland and Pete Marquis, the writers/directors of last year’s “Camp Gyno” spot for an even funnier follow-up.

Entitled “First Moon Party,” the 2:19 video begins with a girl who is frustrated to be the last of her friends to get her period. She decides to fake it in order to become a member of the “Cherry Slush Club.” When her mother questions her about a rubylicious nail polish-stained pad, she says “What do you think it is? I’m on my ladies days.” Angered by both the lie and her daughter’s tone, the mother decides to take the ultimate revenge, and goes way, way too far. Claiming that it’s “family tradition” she throws her daughter a “First Moon Party,” inviting friends, family, and co-workers to celebrate her menarche. With activities like “pin the pad on the period,” “bobbing for ovaries,” a uterus pinata, and a “vagician” the daughter is traumatized by the party. When the daughter inevitably reveals she was lying, the mother gives her a Hello Flo Period Starter kit, followed by a pretty hilarious punchline.

Like “Camp Gyno” the spot uses humor to frankly tackle a subject all too often treated as squeamish, while also perfectly tying it to their product/service. “First Moon Party” has already proven to be a huge success, racking up almost 1.5 million views since being posted two days ago. Given its humor and relatability, that shouldn’t come as a surprise. The Hello Flo team will have a hard time topping this one, but we look forward to seeing what they can come up with next. Stay tuned for credits and a “Camp Gyno” refresher after the jump. Read more

UNCF, Y&R Go Beyond Donations, Asking for ‘Investment in the Future’

Since 1944, the United Negro College Fund has operated under the banner “A Mind is a Terrible Thing to Waste.” Today, they’re updating to the too-long slogan “A Mind is a Terrible Thing to Waste But a Wonderful Thing to Invest In.”

Regardless of its verbosity, Y&R New York and the Ad Council’s new campaign is a smart, relevant adaptation. Instead of accepting donations for their fund, UNCF is “taking the cause straight to where the money is,” and has created the first-ever stock for social change. Columbia University economist Clive Belfield created an algorithm to determine the value of a share, which investors can purchase via Better Futures’ website.

The Better Futures campaign puts concept into practice, and shows people that they’re not just giving money, they’re investing in future generations. Y&R’s pro bono work will include print and TV PSAs that “use real stories from real UNCF students to show how that investment will pay dividends for all our futures,” says Michael L. Lomax, president/CEO of UNCF, in a statement. If investors are inspired to get involved, the Better Futures stock could be Wall Street’s most meaningful.

Credits after the jump.

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Shilo, Syfy Lay Down the ‘SmackDown’

“Syfy WWE SmackDown” Director’s Cut from Shilo on Vimeo.

To mark WWE Smackdown‘s jump to NBC Universal’s Syfy network this month, creative production company Shilo executed this spot that’s quite vivid to say the least. Director Jose Gomez‘s approach was simple: instead of trying to find any “realism” in the traveling side show known as professional wrestling, why not further exaggerate these strange characters to near-mythological level?

Of course, it’s a bit hard to initially accept this “sport” playing on the same channel that, for the most part, revolves around UFO testimonies, supernatural reality shows and low-budget monster movies. However, Smackdown‘s fictitious plot lines and scientific value (physics!) should find a nice home on Syfy. Also, when WWE’s ads have this level of production value and direction, perhaps it will draw in viewers just tuning in for Stargate re-runs.

Full credits after the jump.

More:Linda McMahon Ties Professional Wrestling to U.S. Senate

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