BBDO wasn’t satisfied with just a Youtube page to plug GE’s “Ecomagination” effort. It’s been done to death lately so the agency decided to go with an iAd, which once loaded, invites users to explore a world where they can shake, swipe and spin to discover how GE is working to “help us live in perfect harmony” (wasn’t that a lyric from a Coke commercial?).
There are four interactive experiences for you to play around with: Watt Station, making energy from waste, clean water and wind for clean energy- each highlighting a specific GE innovation.
For those who don’t possess an iPhone (sorry), there’s always GE’s Ecomagination brand channel for you to find out more about the experience. Credits after the jump.