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Posts Tagged ‘Sam Shaffer’

Grey NY Introduces Yet Another Rob Lowe for DirecTV

Grey New York has introduced yet another Rob Lowe in its ongoing campaign for DirecTV.

Following on the heels of “Painfully Awkward Rob Lowe,” which apparently drew some criticism from shy bladder sufferers, the agency has returned with the self-explanatory “Scrawny Arms Rob Lowe.” The formula is the same as in previous spots, with Rob Lowe introducing himself as a DirecTV customer before a more unfortunate version of himself, who also happens to be a cable customer, comes along for comparison. In the new spot Scrawny Arms Rob Lowe watches ping-pong on a small screen and attempts to open a jar of mayonnaise. Like previous ads, it ends with Lowe saying “Don’t be like this me.”

While it may be that the series is running out of steam, “Scrawny Arms Rob Lowe” just seems like the weakest of the bunch so far. Whereas “Super Creepy Rob Lowe” and “Painfully Awkward Rob Lowe” found convincing ways of tying Lowe’s alter egos to the inferior quality of cable, “Scrawny Arms Rob Lowe” feels like an empty gimmick. Let’s hope Grey can up the ante with the inevitable follow-up and recapture the potential of this campaign. Read more

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Grey NY Gets Painfully Awkward with Rob Lowe for DirecTV

Last month, Grey New York debuted a new campaign for DirecTV, introducing the world to Super Creepy Rob Lowe and Less Attractive Rob Lowe in the process. Now the agency is back with a follow-up effort, this time contrasting DirecTV spokesman Rob Lowe with cable subscriber Painfully Awkward Rob Lowe.

The new 30-second spot follows in the same cringe comedy formula as its predecessors. Like Less Attractive Rob Lowe, the new character has made some questionable choices about his appearance, including winged hair, a fanny pack and khakis hiked up to Urkel height. He also doesn’t do well around other people, as, after commenting that you have to wait forever for cable providers to show up he notes, “I hope it isn’t a girl…or a guy.”

With the success of the previous ads, it was only a matter of time before Grey rolled out a successor, and it looks like we can expect more from the campaign as well. According to Adweek, there are “at least two more spots from Grey New York” on the way, begging the question, which Rob Lowe will we see next? Read more

Grey NY Gets Creepy with Rob Lowe for DirecTV

Grey New York has a new campaign for DirecTV, utilizing the services of Rob Lowe.

Lowe plays himself and “Creepy Rob Lowe” in the 30-second spot “Creepy.” Regular Lowe has DirecTV, while “Creepy Rob Lowe” has cable, which causes him to do creepy things like watch people swim at the rec center when his cable is out. While it’s a bit of a logical stretch, the character (complete with creepy facial hair) is kind of funny and a welcome change for the brand.

“Less Attractive” features a similarly-minded character, the schlubby, balding “Less Attractive Rob Lowe.” While not as funny as “Creepy” and even more nonsensical, it’s still entertaining to see Rob Lowe dressed up as a balding, paunchy version of himself. The format for the ads leaves itself open to plenty of possibilities with other celebrities in the future, so this could be a long-running campaign if it catches on. Read more

twofifteenmccann Unveils Trailer for ‘The Un-Filmable Game’

Instead of making a live action trailer for Insomniac Games’ Sunset Drive for Xbox, twofifteenmccann created a fictional behind-the-scenes take on an attempt to film a trailer for “The Un-Filmable Game.”

The “Rules are Meant to be Exploded” marketing campaign for the title began all the way back in June, including a giant, interactive balloon of character Fizzie at E3. Fizzie is around for this effort, repeating a profanity-laced line at the end of the spot (visitors are asked to enter their date of birth before viewing). The ad promotes the game as too intense for a live action trailer (which has become something of the default for big game releases) as it parodies an attempt to make one for the game in which everything goes wrong, off-screen. It’s kind of a clever approach, and even finds a unique way to incorporate gameplay footage, but, unfortunately, it’s just too long for its own good, with the full-length online version clocking in at almost four and a half minutes. A 2:30 version will air tomorrow on Adult Swim’s Robot Chicken, and the integrated campaign will continue through the game’s October 28th release and beyond. Read more

TBWA BEING Gets Goofy for Wheat Thins

TBWA BEING gets goofy in their latest spot for Wheat Thins, entitled “Trap Door.”

In the 15-second spot, a man explains to his wife that’s he’s created a trap door to keep anyone from stealing his Wheat Thins. Drawn to the box of Wheat Thins, he then falls through his own trap door. The spot concludes with the annoyingly shouted “Must! Have! Wheat Thins” tagline. It’s all pretty much as ridiculous as it sounds, but then that’s likely what TBWA was going for. Something about the comedic timing seems a bit off, though, and the humor falls flat. Read more

Delta’s ’80′s In-Flight Safety Video’ Crams as Much Decade’s Worth of Nostalgia Into 5 Minutes

We’re not sure who’s behind it, but “Delta’s 80′s In-Flight Safety Video” manages to turn the normally insufferable flight safety video into something totally rad (Update:  It is W+K NY, credits after jump).

The 5:22 video should send a welcome wave of nostalgia over children of the 80s (I don’t really qualify, although I did have a Teddy Ruxpin). It manages to cram as many 80s references as possible into the video, while simultaneously tackling the basics of flight safety. From mullets to Alf to vintage electronics, the cultural touchstones are piled on so fast you might not catch them all. It’s definitely the most entertaining flight safety video we’ve ever seen, and a clever way to get people to watch something they’d normally ignore. Bonus points for enlisting Jerry Casale from Devo.

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Snickers Plays What-If in Two New Commercials

To promote Snickers Bites, BBDO New York went retro. Bites give hungry customers a bag full of tiny pieces of Snickers bars, a pretty big switch for the consistent candymaker. But what if Snickers had thought of the idea decades ago?

There are two spots, “Intercom” and “Leisure Suit,” that attempt to answer the question, showing goofy scenarios dated to the 70s about follies that prevented Snickers employees from making Bites many years ago. “Intercom” is clearly the better of the two, as a forgetful man with some vague decision-making responsibilities at the company tries to tell his secretary to remind him to create Bites. Unfortunately, there’s static, which the secretary blames on the Soviet Union. “Leisure Suit” is little more than 30 seconds of lazy guys in afros pretending to be stoned. There’s no reason for the laziness, and the jokes are dumb. However, the premise does lend itself to future self-contained episodes, so BBDO can always take a mulligan and create some better spots in the future. ”Leisure Suit” and credits after the jump.

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James Harden Can Act for Foot Locker, But He Definitely Can’t Sing

Not only should you fear James Harden‘s beard, but now you should fear his voice, too. There’s a long history of athletes who want to be rappers/singers, and that history stars and ends with this awesomely terrible Deion Sanders single from 1994. Luckily, Harden’s leap into the music industry is all in good fun on behalf of Foot Locker. BBDO New York has been pumping out quality NBA-related spots for the brand in the past, and “Harden Soul” is no different. It’s crisp, funny, and capable of appreciating the offbeat moment of humor.

Basketball fans may also recognize sharpshooter Stephen Curry as the voice of reason, begging Harden to give up the strain on his vocal cords. But, as Harden says, “I just had the best year of my career, I gotta keep things fresh.” For those interested in things that are kept extra fresh, Foot Locker also released a full version of “Harden Soul” on Youtube (you can listen after the jump). Watch out for the lyrical genius of lines like, “I wear my shirt open/so you see my chest…I keep my stock open/so you can invest.” Almost worthy of a Grammy.

Credits after the jump.

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Blake Griffin Might Be a Product-Endorsing Robot

BBDO New York and Foot Locker know that Clippers forward/dunker Blake Griffin is a commercial machine – Subway, Kia, Jordan Brand to rattle off a few quickly. So for their latest joint venture, “The Endorser,” the creatives decided to physically hook up Griffin to a machine called The Endorser as if he were programmed to place products. For some Lob City support, Clippers point guard/whiner Chris Paul steps in as a foil to turn off the machine and show us the difference between Real Blake and Robot Blake.

The spot is another smart and self-aware sports bit that takes advantage of an athlete’s public persona through subversion. Griffin is usually stone-faced or arrogantly posturing on the court after huge dunks, but he’s built up a quiet niche as a funnyman on television. Just see this Grantland piece from March that discusses why Blake’s comedy is more complex than you might think. The only issue with Blake is overexposure, like, when his sponsorship brands debut separate commercials within the same week. His Jordan “Blake and Drain” spot, which alludes to MJ and Spike Lee ads from twenty years ago, is even better than the Footlocker commercial. And for that reason, “The Endorser” might get lost in the ever-expanding Blake Griffin commercial merry-go-round. Credits after the jump.

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DirecTV Chronicles the Consequences of Cable

From the minds behind the AgencySpy Hall and Oates tribute, Grey NY, come three new spots for DirecTV.

Fans of miniature fauna might be initially disappointed by a lack of tiny giraffes, but viewers will no doubt gain invaluable knowledge after watching any of these three ads. So, frustration with cable could eventually lead to being beaten by three less-than-reputable characters and left to die in a roadside ditch? Well, if you lose an eye after a racquetball takes a bad bounce, the rest certainly seems plausible. Lesson learned.

If you’ve ever seen a baby looking as though he or she is about to attend a Judas Priest concert, you know that something has probably gone awry in that poor child’s family. No grandparent wants to see their grandchild in a dog collar, do they? Hey, if this spot doesn’t convince people to switch to satellite, at least it can make some parents second-guess their child’s manner of dress. Credits, and a warning about taking in stray animals, follow after the jump.

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